Jivox Looks to Make Mobile Campaigns Smoother

Jivox,  an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'

[ AdWeek | 2012-10-31 00:00:00 UTC ]
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At Guadalajara: Bologna Children’s Book Fair Makes Its Next Stop

At the upcoming Guadalajara International Book Fair, the Bologna Children's Book Fair stages programming aimed at illustrators. The post At Guadalajara: Bologna Children’s Book Fair Makes Its Next Stop appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-24 19:08:50 UTC ]
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In Elif Shafak’s ‘The Island of Missing Trees,’ a surprising narrator makes sense of surreal events

Shafak’s new novel weaves the tumultuous history of Cyprus into a story of young lovers split apart. Continue reading at The Washington Post

[ The Washington Post | 2021-11-16 11:00:00 UTC ]
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Tom McCarthy’s ‘The Making of Incarnation’ is a mind-bending international caper

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[ The Washington Post | 2021-11-15 16:24:45 UTC ]
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Publishers Collaborate on Holiday Marketing Campaign

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[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Agard makes history with BookTrust win

The prolific and esteemed wordsmith John Agard has become the first poet to win BookTrust’s Lifetime Achievement Award. Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 23:58:56 UTC ]
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PRH launches global campaign marking 120 years of Peter Rabbit

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[ The Bookseller | 2021-11-11 17:06:39 UTC ]
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Quercus reveals UK tour and campaign for Emily Ratajkowski’s 'My Body'

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Amy Hennig's new studio is making a game with Marvel

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[ Engadget | 2021-10-29 17:27:14 UTC ]
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Springer Nature campaign highlights climate research ahead of COP26

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Ishiguro, Rashford and McCartney make Waterstones Book of the Year shortlist

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[ The Bookseller | 2021-10-27 07:08:08 UTC ]
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What makes a good literary hoax? A political point, for starters

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[ The Conversation | 2021-10-26 05:02:08 UTC ]
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Ally taps DC universe in new campaign supporting diverse comic book creators

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[ Advertising Age | 2021-10-16 17:30:00 UTC ]
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[ Publishing Perspectives | 2021-10-15 05:52:54 UTC ]
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Springer Nature joins climate action emission reduction campaign

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[ Publishers Weekly | 2021-10-14 04:00:00 UTC ]
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[ Engadget | 2021-10-12 17:16:51 UTC ]
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