No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Givers across the country are gearing up to take part in this evening's World Book Night,... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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The United States celebrated World Book Night on April 23, which meant that over 25,000 volunteers throughout the country handed out half a million free books to promote reading. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-23 00:00:00 UTC ]
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Seagull Books, based in Kolkata, India, is perhaps the world's most prolific translator of German books into English in the world, says Deutsche Well. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-17 00:00:00 UTC ]
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As World Book Night approaches again, a list of rankings shows where volunteers – who give away free books on April 23 – are most heavily clustered in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-17 00:00:00 UTC ]
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The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have appealed to the British government to rethink statutory regulation that threatens more than 300 years of press freedom in the UK. In a letter to Prim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-16 00:00:00 UTC ]
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With ebook and total digital sales posting steady—if generally smaller—increases in 2012, sales of print books held up fairly well across the book trade and at most major houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-12 00:00:00 UTC ]
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British novelist Michelle Lovric and Strega Prize-winner Tiziano Scarpa are among a large group... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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#celebrates books
Firehouse World—an event that offers training, equipment and education for the fire service—was acquired by Cygnus Business Media about 11 years ago and following a tough market in 2007, which saw the down economy hit the public safety market particularly hard, the company has been reinvesting... Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-05 00:00:00 UTC ]
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Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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The Argentine illustrator known as “Isol” has won the world’s largest award for children’s literature, the SEK 5m (roughly $766,000) Astrid Lindgren Memorial Award. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
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Oscar season is over, which means one thing: it’s on to the summer blockbusters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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This new library-in-a-shipping-container plans on using growing Internet access in Africa to create a new model for making available both electronic information and physical books. It’s a conundrum that library advocates have struggled with for years: in many areas in the developing world,... Continue reading at Fast Company
[ Fast Company | 2013-03-28 00:00:00 UTC ]
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World Book Night has had a record number of givers sign up, with more than 23,000 people... Continue reading at The Bookseller
[ The Bookseller | 2013-03-28 00:00:00 UTC ]
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Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Literary fiction publisher Europa Editions is releasing a new crime list called World Noir this... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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How do you live with the knowledge that your baby is dying? A radiant new memoir chronicles the nine months after a mother's worst nightmare came true.Emily Rapp is not one to sugarcoat hard truths, including the brutal diagnosis she and her husband received in January 2011 when they took their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-15 00:00:00 UTC ]
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World Book Night UK will be holding its main event in Liverpool this year, in a collaboration... Continue reading at The Bookseller
[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns