No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Publishers in 36 countries snap up book about modern witches in Britain by Sally Green, who only began writing three years agoAfter JK Rowling's wizards and Stephenie Meyer's vampires, publishers and producers have now been spellbound by a first novel about witches written by a former... Continue reading at The Guardian
[ The Guardian | 2013-11-19 00:00:00 UTC ]
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In the new book Before They Pass Away, photographer Jimmy Nelson has captured a series of gorgeous pictures of 31 remote cultures that are on the verge of disappearing.Over the last three years, British photographer Jimmy Nelson traveled around the world--from Namibia to Papua New Guinea to... Continue reading at Fast Company
[ Fast Company | 2013-11-18 00:00:00 UTC ]
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Popular authors including George R R Martin, Neil Gaiman, Kate Atkinson and David Nicholls are... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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Upping experimentation and being prepared for some projects to fail if it helps the learning... Continue reading at The Bookseller
[ The Bookseller | 2013-11-15 00:00:00 UTC ]
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For the past few years, newspaper publishers have prowled their buildings, asking why, and getting some amazing answers. Institutional knowledge is wonderful, but institutional resistance is intolerable. We must invoke a brilliant strategy to conquer ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
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Ross Levinsohn, CEO of Guggenheim Digital Media, publisher of Adweek, The Hollywood Reporter and Billboard, is on the growing list of industry executives set to speak at the inaugural 2014 Digital Entertainment World conference in Los Angeles. The global marketplace and conference, which is... Continue reading at AdWeek
[ AdWeek | 2013-11-14 00:00:00 UTC ]
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Hutchinson has acquired a new anthology of life-writing from and about the First World War,... Continue reading at The Bookseller
[ The Bookseller | 2013-11-12 00:00:00 UTC ]
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Like mapmakers, we tend to put where we reside at the center of the world. It's natural: for most publishers it's the trade closer to home that's the lifeblood of your business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-11 00:00:00 UTC ]
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In the long, important, trillion-dollar history of the Marvel Cinematic Universe, 2011’s Thor represented its first semi-risk. Iron Man, the 2008 film that launched the franchise, introduced a character who wasn’t terribly well-known outside the comic book shop, but it starred Robert Downey Jr.... Continue reading at Slate
[ Slate | 2013-11-09 00:00:00 UTC ]
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Library campaigners in Scotland are taking legal action in an attempt to keep libraries in Moray... Continue reading at The Bookseller
[ The Bookseller | 2013-11-05 00:00:00 UTC ]
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"I was just sitting with my dog in the sun daydreaming and the book came along, the rabbit fur cover, the feeling of the thing, its weight," Iranian–New Zealander artist Nabil Sabio Azadi tells Co.Design of For You the Traveller, the world's furriest travel book, available this week for the... Continue reading at Fast Company
[ Fast Company | 2013-11-02 00:00:00 UTC ]
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For the UK celebration, fewer books will be given to volunteers to distribute, but they will be freer give away other titles instead. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-01 00:00:00 UTC ]
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#fewer books
Mashing up the places, characters and events of various works into one shared universe isn't exactly a new idea. Philip José Farmer's Wold Newton universe imagines that most of the great fictionalized characters of the last few hundred years – including Tarzan, Doc Savage, Dracula, James Bond,... Continue reading at Fast Company
[ Fast Company | 2013-11-01 00:00:00 UTC ]
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The World Book Night project is to be run by The Reading Agency (TRA), with WBN chief executive... Continue reading at The Bookseller
[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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The titles which will be distributed for free as part of World Book Night include works by Cheryl Strayed, Maria Semple, Agatha Christie, and more. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-25 00:00:00 UTC ]
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Scholastic is featuring its first ever TV ads for Liz Pichon's Tom Gates series next week,... Continue reading at The Bookseller
[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Heavyweight coverage for Donna Tartt's The Goldfinch (Little, Brown, October 22nd) kicks off... Continue reading at The Bookseller
[ The Bookseller | 2013-10-11 00:00:00 UTC ]
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While digital distribution has roiled the newspaper, book publishing and music industries, a different story may be playing out in the world of comic books. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2013-10-10 00:00:00 UTC ]
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At an opening session at last year’s Frankfurt Book Fair, U.K. Publishers Association CEO Richard Mollet remarked that digital publishing was no longer in its infancy, but in the “voting and drinking stages of early adulthood.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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