No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
News tagged with:
#illustrated children
#world cup
#marketing effort
The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wizarding world
#harry potter
#universal studios
The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wizarding world
#harry potter
#universal studios
The complete writings of Ben Jonson will soon be available in an online archive which took... Continue reading at The Bookseller
[ The Bookseller | 2014-01-22 00:00:00 UTC ]
More news stories like this |
Children’s charity Save the Children took its Change The Story literacy campaign to the... Continue reading at The Bookseller
[ The Bookseller | 2014-01-21 00:00:00 UTC ]
More news stories like this |
A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at The Bookseller
[ The Bookseller | 2014-01-20 00:00:00 UTC ]
More news stories like this |
The fifth installment of Digital Book World, the annual New York City conference on digital publishing, was held last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry transformed
#digital publishing
A few key take-aways from DBW 2014: teens aren't reading for fun, ebook sales grow overseas, Wall Street discounts publishing and Amazon is like modern art. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modern art
Hutchinson is to publish a broad-ranging book on the ancient world by author and broadcaster... Continue reading at The Bookseller
[ The Bookseller | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ancient world
If these are the end times for literature, then we must be traveling in circles, for the death of storytelling looks an awful lot like its birth. The novel itself isn’t all that old. Sure, we can find a handful of examples going back thousands of years, but you have to stretch your definition of... Continue reading at Slate
[ Slate | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#awful lot
#printing press
The parties will be in court today, with DoJ attorneys accusing Apple of blatantly obstructing the work of the court’s External Compliance Monitor, Michael Bromwich. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#court today
#michael bromwich
Frequently, literary agents argue that selling the territorial rights for a book has advantages over selling world rights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world rights
#territorial rights
In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
More news stories like this |
Although she has yet to make an offer, a local author and blogger launched an Indiegogo campaign Monday to raise $15,000 by February 5 to purchase Main Street Books in St. Charles, Mo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local author
#raise $15
Last week, Ruth Rendell claimed that reading novels is a dying art. Sadly, she might have a pointNo one can say precisely why John Williams's novel Stoner has become a bestseller almost 50 years after its first publication. After all, plenty of books, "forgotten" or otherwise, are recommended by... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
More news stories like this |
Library campaigners in Herefordshire have urged the council to abandon plans to slash funding and... Continue reading at The Bookseller
[ The Bookseller | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library campaigners
#abandon plans
By Dennis Abrams South African writer Anita Pouroulis, a former primary school teacher from Johannesburg, won the Best World Children’s Book Award at the China […] Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book award
The suburban St. Louis bookstore ended its four-week Kickstarter campaign on Sunday, more than $2,000 above its goal. The funds raised are being used to build out a section of its new home so that the store can open for business on weekends before Christmas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#suburban st
#funds raised
Guinness World Records is partnering with Chinese publisher Foreign Languages Teaching and... Continue reading at The Bookseller
[ The Bookseller | 2013-12-04 00:00:00 UTC ]
More news stories like this |
The Grinch campaign, also known as the 'Grow Your Heart 3 Sizes,' encourages children to do good deeds in exchange for book donations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#encourages children
#book donations
The Tempe bookstore gets some help from Moby (as in Moby Dick) and Frank (as in Frankenstein) for its fundraising appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moby dick
#fundraising appeal