J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
News tagged with: #illustrated children #world cup #marketing effort

Other Publishing stories related to: 'J&J's World Cup Campaign Barely Mentions Soccer or World Cup'

M&B launches campaign building on erotica 'revolution'

Romance specialists Mills & Boon has launched its first billboard advertising campaign,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this |

BA backs indie's high street shopping campaign

An independent bookseller who launched a campaign to encourage more people to shop on their high... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookseller

Kensal Rise campaigners seek £70k in donations

Campaigners trying to create a community library in Kensal Rise are seeking £70,000 of... Continue reading at The Bookseller

[ The Bookseller | 2012-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community library #kensal rise

Patterson is world's highest-earning author, says Forbes

Thriller writer James Patterson has been crowed as the world’s top-earning author in 2011-... Continue reading at The Bookseller

[ The Bookseller | 2012-08-10 00:00:00 UTC ]
More news stories like this |

Jarvis attacks government for ‘ignoring’ library campaigners

Shadow culture minister Dan Jarvis has spoken out about local library campaigns, criticising the... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaigners

Doncaster campaigners lose ruling on closures

Campaigners in Doncaster have lost their fight to re-open two libraries after a judge's... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
More news stories like this |

Gloucestershire campaigners: 'no further legal action'

The campaign group Friends of Gloucestershire Libraries has decided to step back from further... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal action #gloucestershire libraries #step back

Nominations open for World Book Night 2013

Nominations for books to be given out for free at next year's World Book Night will begin on... Continue reading at The Bookseller

[ The Bookseller | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nominations open

Kobo launches trackable app discovery campaign

A new app discovery campaign has been launched for Kobo by mobile marketing agency Yodelmobile.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this |

Mollet to chair IP campaign group

Publishers Association c.e.o. Richard Mollet has been elected as chairman of the Alliance Against... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard mollet #publishers association

Steep rise in digital revenues at CUP

Cambridge University Press has seen its digital revenues rise 70% over the past year to account... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenues

Libel Reform Campaign lobbies for Bill change

The Libel Reform Campaign is calling on supporters to make a "final push for a truly fair... Continue reading at The Bookseller

[ The Bookseller | 2012-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final push

Vintage scoops BMS Best Marketing Campaign award

Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign

Waterstones launches summer campaign

Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
More news stories like this |

Kensal Rise Library campaigners petition All Souls

The Friends of the Kensal Rise Library has written to All Souls College to ask it to consider... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #souls college

BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign

History Press to look at First World War in 'whole new light'

The History Press has signed The First World War in 100 Objects by battlefield specialist Peter... Continue reading at The Bookseller

[ The Bookseller | 2012-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history press #world war

Trade must help bookshops compete in e-world

Booksellers must address their "toxic" real estate and band together to compete in an... Continue reading at The Bookseller

[ The Bookseller | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate

Kensal Rise campaigners barricade doors

Library campaigners in Kensal Rise have barricaded the doors to prevent council staff from... Continue reading at The Bookseller

[ The Bookseller | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaigners #kensal rise

Guardian and Sainsbury's team up in HCB campaign

A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
More news stories like this |