Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out the door without it being vetted, quintuple-checked and sent to four directors for approval five weeks in advance.Instead, brands need to make more like publishers and adopt a truly responsive philosophy in their newsrooms.On the other end of the spectrum, publishers face intense competition for their readers' time from thousands of other content producers, aggregators and social media feeds. To survive, they need to act more like brands, putting care into distinguishing their product from competitors and truly connecting with their readers. For publishers, content is the final product they're selling, and yet most editors don't always consider how to package and distribute it once it's on the site. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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BookExpo kicked off with the traditional adult book breakfast featuring three comedians, two novelists, and one history professor drawing laughs even while explaining how political and social upheavals inspire their writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Portraits from the L.A. Times Studio at the 2018 Los Angeles Times Festival of Books Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-22 00:00:00 UTC ]
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The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Joe Ripp started his new job as CEO of Time Inc. only three weeks ago, but he's already caught the attention of staffers by saying the executive suite had for too long been a place "where ideas go to die." He'll need their imagination and commitment going forward as parent company Time Warner... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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Ripp is a Time Inc. veteran, working at the magazine company from 1985 until 1999, serving as CFO from 1993. In 1999 he became CFO of Time Warner Inc. until its merger with America Online. Continue reading at AllThingsD
[ AllThingsD | 2013-07-22 00:00:00 UTC ]
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Time Warner Inc. has named Joseph Ripp the next CEO of Time Inc., resolving one big question as the publishing unit prepares to strike out on its own but surprising observers who had bet on another candidate.Mr. Ripp is CEO of OneSource Information Services, a business information provider. He... Continue reading at Crains New York
[ Crains New York | 2013-07-22 00:00:00 UTC ]
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Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York
[ Crains New York | 2013-03-07 00:00:00 UTC ]
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Even if the Meredith deal doesn't go through - and it should - Jeff Bewkes is out of the magazine business. Investors are partying like it's 2007. Continue reading at AllThingsD
[ AllThingsD | 2013-02-15 00:00:00 UTC ]
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Jeff Bewkes and company used to insist they wanted to hang on to their magazine business. They stopped saying that in September. Continue reading at AllThingsD
[ AllThingsD | 2013-02-14 00:00:00 UTC ]
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Time Warner is in talks to sell a large portion of its Time Inc. magazine division, including People, InStyle and Real Simple, according to a report Wednesday afternoon by Fortune.Headed for Meredith, Berkshire Hathaway or nowhere new after all?Fortune is itself a Time Inc. magazine but reported... Continue reading at Crains New York
[ Crains New York | 2013-02-14 00:00:00 UTC ]
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A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD
[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the countrys largest magazine publisher. Continue reading at The New York Times
[ The New York Times | 2011-11-30 00:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive... Continue reading at Digiday
[ Digiday | 2024-05-14 18:30:00 UTC ]
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Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad promoted lactation cookies in a provocative campaign by breastfeeding startup... Continue reading at AdWeek
[ AdWeek | 2024-05-13 20:32:01 UTC ]
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