College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according to Nielsen. The Oregon-Ohio State game peaked between 9:30 p.m and 9:45 p.m. ET on ESPN, with a 20.5 metered market rating, said the New York-based research company. Nielsen showed that the cable sports network garnered an 18.9 rating last night across the 12 different ways it offered in its Megacast, which included alternative viewing options on ESPN2, ESPNU and ESPNews. For comparison, that's more than twice the turnout seen by the top episodes of cable's most-watched show, The Walking Dead on AMC. It's a huge win for ESPN, which inked a 12-year, $7 billion deal with the NCAA in 2012 for the rights to air collegiate pigskin's playoff. After the playoffs' semifinals round on New Year's Day garnered 28 million viewers with a roughly 15 rating, it's probably safe to say last night's audience exceeded 33 million households. Advertisers were charged up to $1 million per 30-second spot during the contest (which saw Ohio State beat Oregon, 42-20). You can expect that ad rate to go up considerably for next year's grand finale. Another big winner is the Big Ten athletics conference, which is set to negotiate its TV deals with ESPN and other networks for the 2017 season and years beyond in the coming months. The value of college football appears to be on a sizable incline, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-13 00:00:00 UTC ]
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If you have a reading list a mile long that seems to just keep growing, it’s about time you do something about that. Fortunately, apps like Headway make it easy to get personal with your reading and learning. Whether you want to build a business, improve your health, or level up your... Continue reading at PC World
[ PC World | 2023-04-18 08:00:00 UTC ]
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What states spend the most money on their public libraries and what states see the most use per person? Continue reading at Book Riot
[ Book Riot | 2023-04-06 11:21:40 UTC ]
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Children: choose your fighter. In the red corner: evangelist actor, “loving husband,” and new children’s book author Kirk Cameron, who had a crowd of “hundreds” at his Christian-themed children’s book reading in Hendersonville, Tennessee, over the weekend, after conceiving of the “wholesome”... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-27 15:51:22 UTC ]
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Following a gutsy, thrilling 2023 Super Bowl win by the Kansas City Chiefs, sportswriters Mark Dent and Rustin Dodd join co-hosts V.V. Ganeshananthan and Whitney Terrell to discuss their forthcoming book Kingdom Quarterback: Patrick Mahomes, the Kansas City Chiefs, and How a Once Swingin’ Cow... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-23 09:55:28 UTC ]
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'My Name Is Barbra,' the memoir that superstar Barbra Streisand said she's been working on for more than a decade, will be published this fall. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-08 20:02:43 UTC ]
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NPD Bookscan reports US print book sales rose 12 percent and has published a list of the top print bestsellers in 2022. The post US Bestsellers and Book Sales in 2022: Second-Highest at NPD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-10 16:25:54 UTC ]
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If you’re an analog person living in a digital world, it’s easy to fear that you might get left behind in the future. So, don’t let that happen. Learning to code is easier than ever, thanks to resources like this 14-part code training bundle. And with this end-of-year special, you can get... Continue reading at PC World
[ PC World | 2022-12-19 08:00:00 UTC ]
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Watch this week's featured trailer: DUNE: THE OFFICIAL MOVIE GRAPHIC NOVEL by Lilah Sturges! Continue reading at Book Riot
[ Book Riot | 2022-12-01 11:31:00 UTC ]
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Streaming services are getting more expensive, and it doesn’t help that it seems like all the good stuff is spreading out a lot more. If you’re feeling the cable-style pinch of increasing prices and ever-expanding subscriptions, you should check out this deal on Hulu. You can get access to the... Continue reading at PC World
[ PC World | 2022-11-23 11:00:00 UTC ]
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While still in the early stages of the legislative process, the proposed bill in Texas would require publishers to develop a new rating system for books, and would give Texas state officials the power to bar schools from doing business with publishers who do not comply with the state’s directives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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Here’s what’s been going on with the site—plus some alternatives for accessing free e-books. Many a desperate college student has turned to Z-Library, a site for pirated e-books, as an alternative to expensive textbooks. But on Friday, the site suddenly went dark, sending students who relied on... Continue reading at Fast Company
[ Fast Company | 2022-11-04 18:00:00 UTC ]
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BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-11-04 10:40:00 UTC ]
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The American Library Association has released its preliminary data on attempts to censor books or limit library resources, and the numbers are bad. From Jan. 1 to Aug. 31, there were 681 “attempts to ban or restrict library resources,” targeting 1,651 titles in total. This number already exceeds... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-16 16:06:45 UTC ]
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Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget
[ Engadget | 2022-08-19 11:15:00 UTC ]
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It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget
[ Engadget | 2022-08-18 16:44:57 UTC ]
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July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek
[ AdWeek | 2022-08-16 12:15:00 UTC ]
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NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first selling it. Others are looking at NFTs to earn a buck from the secondary market too, including... Continue reading at Engadget
[ Engadget | 2022-08-03 20:10:20 UTC ]
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With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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