College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according to Nielsen. The Oregon-Ohio State game peaked between 9:30 p.m and 9:45 p.m. ET on ESPN, with a 20.5 metered market rating, said the New York-based research company. Nielsen showed that the cable sports network garnered an 18.9 rating last night across the 12 different ways it offered in its Megacast, which included alternative viewing options on ESPN2, ESPNU and ESPNews. For comparison, that's more than twice the turnout seen by the top episodes of cable's most-watched show, The Walking Dead on AMC. It's a huge win for ESPN, which inked a 12-year, $7 billion deal with the NCAA in 2012 for the rights to air collegiate pigskin's playoff. After the playoffs' semifinals round on New Year's Day garnered 28 million viewers with a roughly 15 rating, it's probably safe to say last night's audience exceeded 33 million households. Advertisers were charged up to $1 million per 30-second spot during the contest (which saw Ohio State beat Oregon, 42-20). You can expect that ad rate to go up considerably for next year's grand finale. Another big winner is the Big Ten athletics conference, which is set to negotiate its TV deals with ESPN and other networks for the 2017 season and years beyond in the coming months. The value of college football appears to be on a sizable incline, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-13 00:00:00 UTC ]
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Elaine Hsieh Chou’s “Disorientation” is a hyperactive satire so funny it almost makes the reader forget about the serious societal issues that undergird the humor. Continue reading at The Washington Post
[ The Washington Post | 2022-03-23 14:07:29 UTC ]
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Disney Publishing Worldwide is pairing with ESPN to create a new imprint, Andscape Books. DPW and ESPN are both part of the Walt Disney Company, and Andscape is ESPN’s Black media platform. First books will be released later this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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Valve’s portable PC gaming machine, the Steam Deck, is gaining a lot of attention as its official release date draws near. But between its Linux-based Steam OS operating system and its power-efficient AMD parts, players could be forgiven for wondering which high-powered games can actually run... Continue reading at PC World
[ PC World | 2022-02-23 17:14:15 UTC ]
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Neal and Sullivan have been recognized with honorary membership, the ALA’s highest honor, for their "outstanding contributions of lasting importance to libraries and librarianship." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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A Life With Footnotes, by the late author’s former assistant and friend, has been authorised by Pratchett’s estate and is due to be released in SeptemberRob Wilkins, Terry Pratchett’s former assistant and friend, is writing the official biography of the late Discworld author, which will move... Continue reading at The Guardian
[ The Guardian | 2022-01-26 11:21:41 UTC ]
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Booming appetites for crime, sci-fi and romance drive fiction sales 20% higher than in 2019, with Richard Osman the year’s bestselling authorBook sales continued to climb last year despite lockdowns, with more than 212m print books sold in 2021 – the highest figure of the last decade.Driven by... Continue reading at The Guardian
[ The Guardian | 2022-01-11 17:21:11 UTC ]
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White Lion has bagged the first official cookbook inspired by hit television show "Peaky Blinders". Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 23:21:05 UTC ]
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CricketMash publications has signed up The Ashes: This Thing Can Be Done by cricket historian Arunabha Sengupta alongside London-based artist and illustrator Maha. Continue reading at The Bookseller
[ The Bookseller | 2022-01-03 15:14:29 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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Details of Anthony Horowitz’s third official James Bond novel, With a Mind to Kill, have been revealed ahead of publication in May 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 11:24:58 UTC ]
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Bloomsbury has landed the official book of Channel 4’s hit show "The Great British Dig". Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 00:01:29 UTC ]
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Those who have been paying attention to local education news and the critical race theory debate know that many school districts are battling over what materials can be kept in libraries and taught in classrooms. The battle is making its way to the courts: just this week a PEN America report... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-11 17:33:10 UTC ]
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Manchester United and England forward Marcus Rashford MBE, who published his first book and launched a book club with Macmillan Children’s Books this year, talks to The Bookseller after being named FutureBook Person of the Year. Continue reading at The Bookseller
[ The Bookseller | 2021-11-05 19:06:34 UTC ]
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An embarrassing thing to admit to, but it’s the truth—for the past five years, I have been haunted by a blurb. One night in the summer of 2016, I was scanning the fiction shelves at Unnameable Books in Prospect Heights when I came across the hardcover of Chris Bachelder’s The Throwback Special,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-02 08:53:35 UTC ]
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With the sixth book in his 'Diary of a Wimpy Kid' series out this week and a Disney+ movie coming out on December 3, the mega-bestselling author is hitting the road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-26 04:00:00 UTC ]
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Seth Wickersham reveals the personalities behind the Patriots’ winning partnership. Continue reading at The Washington Post
[ The Washington Post | 2021-10-15 12:00:00 UTC ]
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The Association of American Publishers released its final report on 2020 industry sales today and the figures show another flat year, with sales down 0.2% compared to 2019, slipping to $25.71 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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Bonnier Books UK imprint Nine Eight has landed the first-ever official guide to every Christmas number one single between 1952 and 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 08:57:24 UTC ]
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