It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
News tagged with: #reach readers #self-publishing platform

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Bay Area Spotlight 2015: A Different Vibe

Though the University of California Press (UC Press) and Stanford University Press (SUP) are the only university presses in the Bay Area, they are among the country’s most innovative academic publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Bay Area Spotlight 2015: The Bay Area’s Bookmakers

One reason for the strong publishing presence in the Bay Area is the long history of leadership and vision provided by men and women who rose to become prominent publishing figures across the nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bay area #long history


Bay Area Spotlight 2015: Farm to Table To Shelf

From innovative restaurants on every corner to foodies clamoring for the next trend, the Bay Area has one of the nation’s hottest culinary scenes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bay area


Bay Area Spotlight 2015: Digital Winners In the Bay Area

No examination of the Bay Area publishing scene would be complete without highlighting the many digital publishing and distribution startups in the area. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bay area #digital publishing


Bay Area Spotlight 2015: Bookstores Find A New Groove

With the seven-square-mile city of San Francisco as its focal point, the Bay Area is a vibrant literary environment that has long nurtured independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #focal point #bay area


Bay Area Spotlight 2015: All Our Coverage

A look at publishers, bookstores, libraries, startups, and the literary life in one of the country's most vibrant book regions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary life


Bay Area Spotlight 2015: Something for Quite Literally Everybody

California embodies the spirit of the West, a place where reinvention is possible, so it is no surprise that many independent publishers call the Bay Area home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Bay Area Spotlight 2015: Bay Area Libraries Look Forward

In the Bay Area, where technology reigns, libraries are rebranding themselves as 21st-century centers of information while staying true to their roots as community centers that provide people with access to resources, programming, and services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bay area #staying true


Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday

[ Digiday | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #working directly #buy side #private marketplaces #premium inventory #sponsor content


The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top editor #managing editor #sponsored post


BEA 2015: Spotlight on African-American Children's Authors and Illustrators

Illustrators gathered on Thursday to talk about promoting children's books by African-Americans, and about striving toward a future where readers, writers, and publishers do not feel confined or limited by labels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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Why now is the time for brands to go all-in on Pinterest

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday

[ Digiday | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pinterest appeared #web traffic #social sites #video distribution


BEA 2015: Straight Talk On Digital Branding

Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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The Women Behind Canada's Favorite Cookbooks Pass On the Brand

Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #check google #ad viewability #chief concern #buying online


Pronoun: Re-branded Vook Promises Authors 100% Royalties

Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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Kik joins Facebook in hunt for more publisher, brand deals

In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday

[ Digiday | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kik services #media companies


Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone calls #social networks #social accounts


Facebook Opens Branded Video Program on YouTube's Anniversary

On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age

[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #facebook announced #vox media #creative shop


Greek Publishing Spotlight: An Agent's Perspective

Greek literary agent Evangelia Avloniti on how publishers in the economically embattled country are faring, fears of "Grexit" and why nonfiction has become so popular among Greeks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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