iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

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Archaic adverts from Saatchi's latest

Publisher Booth-Clibborn is publishing Charles Saatchi’s latest book in December. Continue reading at The Bookseller

[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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New events confirmed for Academic Book Week

Academic booksellers and presses are gearing up for the inaugural Academic Book Week, backed by the Publishers Association, the Booksellers Association and the British Library, with a raft of fresh events unveiled for the occasion. Continue reading at The Bookseller

[ The Bookseller | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic booksellers #publishers association #booksellers association #british library


Surface Book vs. Surface Pro 4: Picking the best came down to just one thing

We love the Surface Book. We love the Surface Pro 4. But what we haven’t told you yet is the question many of you are asking: Which one is better? And the answer is: the other one. For the last week, we’ve tossed the question back and forth: which one do you like? Why? We both agree that the... Continue reading at PC World

[ PC World | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #surface book #battery life #spent time


How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company

[ Fast Company | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-blocking software #smaller publishers #small publishers


Apple News arrives in the UK with 14 newspaper and magazine partners

Newsfeed aggregator included in iOS 9.1 update features content from the BBC, Telegraph, Times, Guardian, Sun and Sky NewsApple’s News app has launched in the UK with a range of publisher partners including the BBC, Telegraph, Guardian, Sun and Sky News.The Apple News app, which aims to... Continue reading at The Guardian

[ The Guardian | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine partners #news app #sky news #magazine publishers


Apple's News Arrives in the UK with iOS 9.1 Update

Apple's News app is now available for UK iPhone and iPad owners in the UK, acting as a personalised newsfeed agregator for digital media.   The Telegraph, Financial Times and Condé Nast are among the UK launch partner publishers f ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news app #ipad owners #financial times


Boys' basketball: Fairfax is site for one-day event on Saturday

Fairfax High School will be the site for a one-day basketball event on Saturday featuring top teams for the coming season. Action begins at 9:30 a.m. with El Segundo taking on Torrance. At 11 a.m., Mater Dei will play Loyola. At 12:30 p.m., it's Maranatha vs. Long Beach Poly. At 2 p.m., Fairfax... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-day event #coming season #mater dei


F+W sells off HOW Design Events to Emerald Expositions

Retains HOW magazines and HOW University as part of refocusing effort. The post F+W sells off HOW Design Events to Emerald Expositions appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-16 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, October 11, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 11, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Apple's no longer court monitored in ebook antitrust case

Apple’s ebook division will no longer be overseen by a court-appointed monitor after the US Justice Department ruled that the company had made improvements to its antitrust compliance program. Despite the positive outcome for Apple, the Justice Department was critical of the company’s... Continue reading at Betanews

[ Betanews | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #court-appointed monitor #justice department #iphone maker #ebook business #technology giant


Apple’s Antitrust Monitorship is Over

In a brief opinion and order issued yesterday, Judge Denise Cote declined to extend the monitor's term, and officially closed a contentious chapter in Apple’s ebook antitrust case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #officially closed


Apple's ebook business is no longer under scrutiny

Three years ago, the Department of Justice brought Apple, and major publishers, to book for trying to maintain the prices at which ebooks could be sold. As part of its punishment, the firm had to suffer the presence of a court-approved monitor, Mi... Continue reading at Engadget

[ Engadget | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook business #major publishers


7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit

The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Harry Potter novels now available on Apple's iBooks

Apple has announced that enhanced editions of all seven books in J K Rowling’s Harry Potter series are exclusively available on the iBooks store. Until now, the Harry Potter digital books have only been available through the Pottermore Shop. The digital books, which can be read on the iPhone,... Continue reading at The Bookseller

[ The Bookseller | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks store #digital books #original text #enhanced editions #pottermore shop #ipod touch


Apple iBooks Category Bestsellers, October 4, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 4, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Tom Watson to speak at Unite-BookMachine event

Deputy leader of the Labour Party, Tom Watson will address United, We Publish, an evening of workshops hosted by Unite and BookMachine. Watson will discuss his role in exposing the phone-hacking scandal at News International and his book Dial M for Murdoch: News Corporation and the Corruption... Continue reading at The Bookseller

[ The Bookseller | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom watson #labour party #phone-hacking scandal #news international #news corporation


Brazil’s Book Rights Market Has Cooled, But Opportunities Persist

At the Rio Book Fair, agent Liana Suppressa finds the Brazilian rights market has cooled, but there are still opportunities to sell YA, children's books and bestsellers. The post Brazil’s Book Rights Market Has Cooled, But Opportunities Persist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post brazil


Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online spending #survey finds #investment perspective #25% felt #video ads #video advertising


Android is for Muggles -- Harry Potter 'Enhanced Editions' for Apple hardware only

While I was a bit old for the Harry Potter books when they first came out (so I thought at the time), I did enjoy the films. As someone who is extraordinarily average, I can understand the allure of a character like Harry, who goes from nothing to greatness. Reading the series has been on my... Continue reading at Betanews

[ Betanews | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enhanced editions #apple announces #ipod touch


Unravelling the Turkish Book Market for Foreigners

The Turkish book market offers great opportunities for foreign publishers. Özkan Özdem shares need-to-know information for working with Turkish publishers. The post Unravelling the Turkish Book Market for Foreigners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign publishers #turkish publishers