Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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The Supreme Court last week once again delayed a decision on whether to review Apple's ebook price-fixing case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-29 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended February 21, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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Issuing a call for papers, Frankfurt Book Fair and Publishing Perspectives announce the seven-nation focus for 'The Markets' 2016. Regions highlighted include Southeast Asia, Europe, South America, and the Middle East. The post ‘The Markets’ Announced for 2016’s Global Summit at Frankfurt Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-25 00:00:00 UTC ]
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"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Nothing pains me quite as much as having to admit I might have been wrong about something. But news breaking last week may force me to reconsider my opinion of Dave Eggers' 2013 novel "The Circle."I don't think the book has gotten any better. The main character is still annoying and, worse, a... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended February 14, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. "Data is key to B2B marketers, and... Continue reading at AdWeek
[ AdWeek | 2016-02-18 00:00:00 UTC ]
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An appeals court this week has affirmed the company’s 2014 settlement with 33 states and a consumer class. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
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A group of antitrust scholars gathered online at the Truth on the Market blog for a symposium titled: The Apple E-Books Antitrust Case: Implications for Antitrust Law and for the Economy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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One of the goals of the U.S./Cuba Publishing Mission was to facilitate discussion about the cultural ties between U.S. and Cuban publishers. Although the U.S. trade embargo with Cuba has cast a long shadow--commercial trade between U.S. firms and Cuban ones remains illegal--publishers remain... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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Chain booksellers in the UK have welcomed yesterday’s news that Little, Brown UK will publish the script of J K Rowling’s Harry Potter stage play in book form, although independents are less sure of how well the book will sell. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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An artist flea market. An exhibition that explores the nature of the color black. And a show devoted to the legacy of an iconic California woodworker. Plus: New paintings, art inspired by rats and a talk about the Blaxicans of Los Angeles. Here are six events not to miss this week: “Noir: The... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-12 00:00:00 UTC ]
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AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
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Russian's Book Chamber reports a decline of 5.37 percent in circulation of books and pamphlets in 2015 over 2014, as ebooks' popularity rises. The post Russia’s Book Chamber Report: Market Fell 5.37% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-09 00:00:00 UTC ]
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The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 31, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-05 00:00:00 UTC ]
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The Atlantic takes Magazine of the Year, New York wins four, and David Granger gets a standing ovation. The post Ellie Award Winners Honored in 50th Anniversary Event appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-02 00:00:00 UTC ]
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