iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

Other Publishing stories related to: 'iOS9 and the iPad Pro: what the latest Apple event means for marketing'


Benton appointed Orion group marketing director

Sarah Benton, currently marketing director for HarperFiction, is joining Orion Publishing Group as group marketing director in September. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah benton #marketing director


Maryland ebook consumers to share in $9 million Apple settlement

Thousands of Maryland consumers who bought electronic books at artificially inflated prices will get their share of $9 million in credits and checks from Apple this week, Maryland Attorney General Brian E. Frosh said Monday.The credits, first announced in March, are part of a $400 million... Continue reading at Baltimore Sun

[ Baltimore Sun | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$9 million


Apple to begin paying Arizonans $8.6M for ebook settlement

Arizonans who purchased ebooks from Apple Inc., will receive their cut from a price-fixing settlement over the price of ebooks, according to the Arizona Attorney General's Office. Arizonans will see a total of $8.6 million out of a $400 million settlement. Customers who bought ebooks from... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #receive $6 #purchased ebooks #bought ebooks #price-fixing settlement #ibooks store


E-book buyers will soon get settlement payments from Apple price-fixing case

Some buyers of ebooks will begin to receive payments Tuesday as part of a settlement in a price-fixing case against Apple.People who purchased ebooks between April 1, 2010, and May 21, 2012, will receive credits from ebook sellers, or will get a check if they opted out of receiving credits,... Continue reading at PC World

[ PC World | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook buyers #price-fixing case #ebook sellers #receive $6 #including amazon #barnes noble


Apple E-book Refunds to Begin June 21

The $400 million in refunds due following Apple ebook price-fixing settlement will begin flowing into customer accounts on June 21—with refunds for New York Times bestsellers approaching $7 per purchase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$400 million


Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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Weekly E-Book Ranking: movie magic means Moyes is unmoved

Jojo Moyes' Me Before You (Michael Joseph) becomes the first book to defend the top spot on the Weekly E-Book Ranking. Continue reading at The Bookseller

[ The Bookseller | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jojo moyes #michael joseph


Apple iBooks Category Bestsellers, June 12, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 12, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian

[ The Guardian | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #branded content


Artists Turned Apple's App Store Guidelines Into A Lovely Comic Book

Five artists illustrated the App Store review guidelines.One of the more unusual things to come out of Apple's Worldwide Developers Conference this year is a lovely comic interpretation of Apple's app review guidelines.Read Full Story Continue reading at Fast Company

[ Fast Company | 2016-06-15 00:00:00 UTC ]
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Frankfurt’s The Markets: A Snapshot of the UK

Just as "a settling down rather than a reversal" of digital publishing arrives in the UK, this market—one of seven to be featured at Frankfurt Book Fair's conference on October 18—faces the question of a European Union membership referendum. The post Frankfurt’s The Markets: A Snapshot of the UK... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk appeared #post frankfurt


Kids’ market climbs in WBD week

World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller

[ The Bookseller | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #8% year


Dyson, Atwood to Headline Author Events at ALA 2016

The 2016 American Library Association Annual Conference (June 23–28, in Orlando) will feature more than 2,000 scheduled events, including hundreds of author appearances, and more than 700 exhibiting companies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author appearances


Owen Jones to discuss publishing pay and conditions at Unite event

Author, Guardian columnist and political activist Owen Jones is speaking at "United, We Publish", an evening debate hosted by Unite and BookMachine focused on pay and conditions in the UK publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #owen jones


Apple iBooks Category Bestsellers, June 5, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 5, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


IBW events hot up as indie optimism increases

Exclusive bookshop editions, a Hachette author tour and national comic workshops are among the festivities lined up for this year’s Independent Bookshop Week (IBW) - a celebration of independent bookshops. Continue reading at The Bookseller

[ The Bookseller | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops


Australian booksellers fight government move for 'open market'

The Australian Booksellers Association has joined with other Australian book industry organisations to protest changes proposed by the government to turn the country into an “open market” and allow booksellers to import both UK and US titles without restrictions. Continue reading at The Bookseller

[ The Bookseller | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open market


Apple iBooks Category Bestsellers, May 29, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 29, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #week ended


Robin Stevens is stopping school events

Children's author Robin Stevens has announced that she is to stop visiting schools “for the forseeable future”, citing exhaustion and an overloaded work schedule. Continue reading at The Bookseller

[ The Bookseller | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robin stevens #forseeable future


Frankfurt’s The Markets: A Snapshot of The Philippines

With a 96-percent literacy rate reported in 2015, and a young population engaged in narrative, The Philippines is a study in contrasting opportunities and challenges in the lineup of The Markets: Global Publishing Summit in October at Frankfurt Book Fair. The post Frankfurt’s The Markets: A... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philippines appeared #post frankfurt