iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

Other Publishing stories related to: 'iOS9 and the iPad Pro: what the latest Apple event means for marketing'


Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek

[ AdWeek | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #media companies #automated fashion


Frankfurt Book Fair 2016: The Markets Summit Spotlights Global Opportunities

Frankfurt’s The Markets: Global Publishing Summit took place on Tuesday, the opening event of the Fair’s premium events program dubbed “The Business Club,” and offered insight into seven publishing markets around the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing markets #opening event #business club #offered insight


‘The Markets’ at Frankfurt: Reach and Responsibility

From education to the trade, Frankfurt Book Fair's opening is stressing freedom of expression and the responsibilities that go along with it. The post ‘The Markets’ at Frankfurt: Reach and Responsibility appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
More news stories like this |


Frankfurt Book Fair 2016: At Opening Event, Change—and Politics—Loom Large

British artist David Hockney spoke at the 2016 Frankfurt Book Fair opening press conference, while other speakers addressed world events and how literature can help facilitate ways to find answers to important issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening event #find answers


Voices From the Day Ahead: Frankfurt’s ‘The Markets’

A testament to the global reach of publishing today, The Markets at Frankfurt Book Fair arrives with diversity both of opportunity and challenge. The post Voices From the Day Ahead: Frankfurt’s ‘The Markets’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day ahead #global reach #publishing today


Frankfurt: Emma Barnes Talks Tech Literacy at The Markets

‘If I can do it, anyone can,’ says Bibliocloud c0-founder Emma Barnes, who speaks Tuesday at Frankfurt’s The Markets about publishing’s need to know tech. With just one day to go before Tuesday’s (October 18) The Markets: Global Publishing Summit from Frankfurt Book Fair and Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #markets appeared #post frankfurt #emma barnes


Nathan Hull at Frankfurt’s ‘The Markets’: All in the Curation

Can the robust tradition of recommendation seen in book clubs be scaled up through digital? Nathan Hull and a Dutch company intend to find out by offering a ‘Choice.’ In our series with specialists who’ll tackle issues in the seven pivotal publishing markets of Frankfurt Book Fair’s and... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nathan hull #book clubs


Apple iBooks Category Bestsellers, October 9, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 9, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


LitRes Chief Has Goal of Dominating Russian Audiobook Market

Russia's Eksmo-owned LitRes announces its goal to boost its current 7,000 audiobooks on offer to 50,000 of them—in five years. The post LitRes Chief Has Goal of Dominating Russian Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-13 00:00:00 UTC ]
More news stories like this |


Digital Census: 'self-published writers to grow ebook market share'

Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller

[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census #self-published writers #early results #launched ahead #futurebook conference #taking place #2nd december


Poetry market celebrates National Poetry Day with highest sales ever

Annual sales of poetry books are set to surpass £10m for the first time since records began, The Bookseller can reveal on National Poetry Day today. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #highest sales #annual sales #poetry books #records began


Apple iBooks Category Bestsellers, October 2, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 2, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Country Spotlight: Singapore: Events to Watch

The Asian Festival of Children’s Content, managed by the National Book Development Council of Singapore, explores the entire spectrum of children’s content, from creation to distribution to consumption. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #country spotlight #asian festival


BBC Radio 1's Cairney to speak at Reading Agency event

BBC Radio 1 presenter Gemma Cairney is going to be speaking in conversation with The Reading Agency at The British Library next month. Continue reading at The Bookseller

[ The Bookseller | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #british library


Amazon's latest Prime perk is free books and magazines

While members of the Amazon Prime club get all kinds of benefits with their subscription, bookworms don't receive a great deal of special treatment. Sure, they can borrow one ebook for free each month and access new novels early, but the all-you-can... Continue reading at Engadget

[ Engadget | 2016-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free books #great deal


Apple iBooks Category Bestsellers, September 25, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended September 25, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Square One Enters the Fiction Market

Best known for publishing nonfiction books in such areas as alternative medicine, the indie publisher is trying its hand at fiction after acquiring the rights to five novels by James Misko. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction market #indie publisher


George RR Martin and Apple announce interactive Game of Thrones books collaboration

A Game of Thrones: Enhanced Edition, available through Apple from Thursday, promises ‘a world of additional content’ including sigils, family trees and glossariesGeorge RR Martin has hailed “an amazing next step in the world of books” as he announced publication of a new digital edition of A... Continue reading at The Guardian

[ The Guardian | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fire series #20th anniversary #epic fantasy #publisher harpercollins #audio clips


Children's 2016 print book market up 11.7% to date

The children's print book market is on course for an 11.7% increase to a full year value of £394m this year if sales continue at the same pace - making 2016 the biggest year for children's books for the third year in a row. Continue reading at The Bookseller

[ The Bookseller | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full year #biggest year #7% increase #sales continue


Live events 'important for children's books'

Live events are having a direct impact on book sales in the children's market, according to Julia Eccleshare, children's director for Hay Festival, speaking at The Bookseller's Children's Conference this afternoon (27th September). Eccleshare said she thought live performances were not only a... Continue reading at The Bookseller

[ The Bookseller | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #julia eccleshare #live events #direct impact #book sales #hay festival #promoting authors