iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

Other Publishing stories related to: 'iOS9 and the iPad Pro: what the latest Apple event means for marketing'


Why Informa Is Putting Events at the Center of Its Media Brands

Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #closely align #trade show


Jaipur Literature Festival to hold US event

The Jaipur Literature Festival is to hold its first ever US event, with writers including Jung Chang and Simon Sebag-Montefiore, later this year. The event will run between 18th and 20th September in Boulder, Colorado, and will be called JLF@Boulder. It will feature more than 100 writers,... Continue reading at The Bookseller

[ The Bookseller | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20th september #events held


The Motor Trend guide to kick-ass custom events

Motor Trend holds some 15 tentpole events a year. Like most publisher events, they are editorially independent, created at scale and easily packaged for sponsorships. The format is predictable, repeatable and reliably monetized. In other words, they are safe. Custom events, like this one, are... Continue reading at Digiday

[ Digiday | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorially independent #motor trend #publishing platform #sponsor content #enthusiast network


Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and... Continue reading at Advertising Age

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad formats


Apple Loses E-book Appeal—Now What?

Last week, the Second Circuit Court of Appeals, by a 2–1 margin, affirmed Judge Denise Cote’s 2013 finding that Apple orchestrated a 2010 conspiracy with five major publishers to fix ebook prices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #circuit court #apple orchestrated #major publishers


Apple loses ebook price fixing appeal

Apple did conspire with publishers in the US to fix the prices of ebooks, an appeal court has found.  The technology company had appealed against an earlier decision by Judge Denise Cote, who said that Apple and publishers were guilty of conspiring to raise the prices of ebooks. Apple appealed... Continue reading at The Bookseller

[ The Bookseller | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company #circuit court


What Scribd’s Growing Pains Mean for the Future of Digital Content Subscription Models

Netflix earned more than $5 billion in 2014. No wonder companies want to be “the Netflix of” other kinds of digital media — ebooks, magazines, music.   That’s not easy to pull off when you don’t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing pains #$5 billion


James ties down second consecutive number one, half-year market gains

E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years.    Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive number #physical sales


Apple loses appeal on ebook antitrust suit

A federal appeals court Tuesday let stand a 2013 lower court ruling that concluded Apple conspired with several top book publishers to raise ebook prices. The Justice Department had accused Apple of unfairly taking control of a nascent market that had been dominated by Amazon.com. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #accused apple


Graphic Novel, Comics Market Rises to $935 Million in 2014

Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel #graphic novels #book trade #periodical comics


Court rules Apple violated antitrust laws by conspiring to raise ebook prices

Apple violated antitrust laws by colluding with publishers to raise electronic book prices when it entered a market in 2010 that had been dominated by Amazon.com, a divided federal appeals court... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-07-01 00:00:00 UTC ]
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Apple loses ebook antitrust appeal

An appeals court ruled against Apple’s challenge of a lower court’s decision which found the company liable for illegally conspiring with ebook publishers to jack up prices. A three-judge panel from the U.S. Court of Appeals for the Second Circuit voted 2 to 1 against Apple. Writing for the... Continue reading at PC World

[ PC World | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lower court #ebook publishers #book publishers #company liable #three-judge panel #injunction imposed #long-running case #company set


Apple loses appeal on ebook price-fixing case, will pay $450 million

An appeals court upheld a lower-court ruling that Apple violated antitrust laws to upset Amazon's control of the ebook market.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Apple To Pay $450 Million In Settlement For Price Fixing E-Books

A federal appeals court stood by a 2013 decision that found the tech giant guilty of fixing ebook prices with publishers.Apple's last-ditch attempt to avoid paying $450 million to ebook buyers was just quashed, according to the Wall Street Journal. The Second U.S. Circuit Court of Appeals in... Continue reading at Fast Company

[ Fast Company | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #last-ditch attempt #ebook buyers #circuit court


Apple to pay $450 million in ebook price-fixing suit

Apple conspired with publishers to artificially raise the price of ebooks, the Second US Circuit Court of Appeals in Manhattan ruled today, upholding a verdict from 2013. Now that the company has lost its appeal, Apple is expected to pay $450 millio... Continue reading at Engadget

[ Engadget | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple conspired #circuit court


Apple DID conspire to inflate ebook prices, must pay $450 million

On the same day that Apple Music launched, Apple received some bad news from the 2nd U.S. Circuit Court of Appeals. In a 2 to 1 vote, judges ruled that the company did conspire with publishers to inflate the prices of ebooks sold through iBookstore, agreeing with a 2013 ruling. The judges found... Continue reading at Betanews

[ Betanews | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bad news #circuit court #ebooks sold


Court says Apple fixed ebook prices

A US federal appeals court upholds a ruling that Apple conspired with publishers fix the prices of electronic books. Continue reading at BBC World

[ BBC World | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple conspired #electronic books


Apple Loses Appeal, E-book Decision is Affirmed

The Second Circuit Court of Appeals has affirmed Judge Denise Cote's 2013 finding that Apple orchestrated a scheme to fix the price of ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book decision #circuit court #apple orchestrated


Adult colouring-in books: the latest weapon against stress and anxiety

Are we really a nation vibrating with anxiety? The booming sales of colouring books that help calm us down would suggest soThe Michael O’Mara publishing empire is housed exactly as you would expect from a company that had no idea how fast it was going to grow. Clara Nelson, the publicity... Continue reading at The Guardian

[ The Guardian | 2015-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity director #south-west london #true story


Apple iBooks Category Bestsellers, June 21, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 21, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks