If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
News tagged with:
#ad format
#people wanted
#sights set
#global head
The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
In the world of print magazines, fashion remains a stalwart.Top fashion titles such as Vogue, Glamour, Marie Claire, Harper's Bazaar, Elle, InStyle and People StyleWatch all finished 2013 with growth in print ad pages, according to the Publishers Information Bureau, which released its end of... Continue reading at Advertising Age
[ Advertising Age | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print magazines
#marie claire
#year compared
CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company
[ Fast Company | 2014-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#betting big
#digital magazines
#publishing industry
#distinctive voice
#online magazines
Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising age
#announced monday
Sales of printed books fell by £98m last year - down 6.5% on 2012, figures show. Continue reading at BBC News
[ BBC News | 2014-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year -
#figures show
With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age
[ Advertising Age | 2014-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
#high-quality content
#revenue streams
Sales of print books through outlets that report to Nielsen BookScan’s retail & club channel fell 2.5%, to 501.6 million units, in 2013, compared to 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
#nielsen bookscan
The value of the printed book market fell by £98m in 2013, Nielsen BookScan data reveals.... Continue reading at The Bookseller
[ The Bookseller | 2014-01-03 00:00:00 UTC ]
More news stories like this |
The survival of print books depends on producing physical books you want to own as well as read. One fine example: J.J. Abrams' and Doug Dorst’s bestseller 'S.' Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kantar media
#magazine media
Last summer in a used bookstore, I happened on an enormous, bound volume of Life magazine, from July–September 1945. I opened to the very first story in the first issue, July 2, 1945. The headline read: Continue reading at Slate
[ Slate | 2013-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#life magazine
The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reality check
#mobile ads
Awards season has arrived. The Oscars, the Golden Globes, all the rest. Some of these shows we love, most we secretly mock. There are way too many, to begin with. Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#awards season
#golden globes
The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gold standard
#native advertising
#important step
#modernized version
#publishing world
Publisher who helped break down legal barriers against pornography dies in Brooklyn after long battle with illness Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long battle
Look at the list of winners for the annual City and Regional Magazine Association awards. Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-18 00:00:00 UTC ]
More news stories like this |
Longform journalism is having its moment, one that backers of recent print and digital magazines hope will linger like a 10,000-word New Yorker profile.Readers appear hungry for a more relaxed experience than the harried web.The hashtag #longreads took off on Twitter. Buzzfeed launched a long... Continue reading at Crains New York
[ Crains New York | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vinyl records
#chris kaskie
#top category
#meredith corp
An online start-up in south London is launching a crowdfunded print version tomorrow. The Croydon Citizen is publishing a free news magazine, which will be distributed at the borough's railway stations and main shopping areas.Editor-in-chief James Naylor says the 16-page magazine, which will be... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular belief
#local news
#highly engaged
#editorial team
After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing revenues
#ad pages
#keen eye
#meredith corp
Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek
[ AdWeek | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ll hear
#cocktail party