Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription. Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures. As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains. It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard... Continue reading at 'Engadget'

[ Engadget | 2023-12-01 14:00:31 UTC ]
News tagged with: #open source #current situation #bottom line #unique position #digital publishers

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Video and Audio Downloader Pro 2 review: Save YouTube videos and more

At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World

[ PC World | 2023-07-31 17:44:06 UTC ]
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Secrets Live Inside My Son’s Ears

The Oracle by Joanna Pearson You name it, Lola’s found it in someone’s ear. A green Skittle, a watch battery, the tarnished back of a gold earring, a bunched-up bit of mint floss, a Lego head. Insects—yes, of course. Roaches of various sizes, a wasp, a small beetle. Hardened ear wax (cerumen,... Continue reading at Electric Literature

[ Electric Literature | 2023-07-31 11:05:00 UTC ]
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How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | News stories tagged with: #fiscal year #advertising revenues #news publisher


Children’s Books About Race and the National Spelling Bee

MacNolia Cox speaks only one sentence in a picture book about her trip to the 1936 national spelling bee. Zaila Avant-garde, the 2021 champ, writes volumes. Continue reading at The New York Times

[ The New York Times | 2023-07-07 09:00:29 UTC ]
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Customers Race to Support Chicago Bookstore Shut by Holiday NASCAR Event

NASCAR's Chicago street race during the holiday weekend shut down many businesses along the route, including Exile in Bookville, which sustained thousands of dollars in losses. Some of that loss was alleviated by a spike in online orders by customers wanting to support the store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-05 04:00:00 UTC ]
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The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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‘It’s like all my dreams coming true’: inside the BBC’s electrifying new musical drama

From working with grime legends to tackling racism, author Candice Carty-Williams’s new show Champion is landmark TV. Its team talk Shola Ama, pengness – and the greatest group chat everIt’s just after noon in Birmingham and, in the hidden depths of a city centre nightclub, a singer is about to... Continue reading at The Guardian

[ The Guardian | 2023-06-23 12:00:37 UTC ]
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News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
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How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
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Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
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Tensions Flare Inside The Messenger, a Fledgling News Site

The company’s high-volume approach to digital publishing has led to duplicated stories and alienated some of its journalists. At least one editor has already resigned. Continue reading at The New York Times

[ The New York Times | 2023-05-21 00:15:06 UTC ]
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YouTube adds VideoAmp to its data clean room

Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age

[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
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NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age

[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
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Google’s cookie replacement—inside a publisher’s test of the new ID

Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age

[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
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‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian

[ The Guardian | 2023-04-08 09:00:18 UTC ]
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