Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription. Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures. As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains. It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard... Continue reading at 'Engadget'

[ Engadget | 2023-12-01 14:00:31 UTC ]
News tagged with: #open source #current situation #bottom line #unique position #digital publishers

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[ Wired | 2021-01-27 12:00:00 UTC ]
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Southbank's Inside Out returns with Hawke, Skin and Leilani

The Southbank Centre is launching a second Inside Out series of arts events, featuring the T S Eliot Prize and appearances from Ethan Hawke, Skin and Raven Leilani. Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 05:42:17 UTC ]
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“When They Go Low, We Go High”: Keeping Calm in the Critical Race Memoir

IN THE DAYS FOLLOWING the Japanese attack on Pearl Harbor, the Archive of American Folk Song dispatched its field workers in 10 different regions across the United States to solicit average Americans’ opinions about the bombing and FDR’s ensuing proposal for a declaration of war. A second round... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2021-01-08 18:00:08 UTC ]
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Plenty of overhead in this market: Betting on drone races

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[ ABC News | 2021-01-08 16:43:45 UTC ]
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A Black Salesman Tries to Bring Down Corporate Racism from the Inside

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[ Electric Literature | 2021-01-07 12:00:00 UTC ]
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“Romance Is Political”: The Unlikely Fundraising Effort That Raised $400,000 for the Georgia Senate Runoff Race

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[ Slate | 2020-12-07 19:30:17 UTC ]
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[ Literrary Hub | 2020-12-01 17:54:13 UTC ]
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Where the headlines are made: inside newsrooms around the world - in pictures

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[ The Guardian | 2020-11-30 06:00:50 UTC ]
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Danielle Evans’s Sublime Short Stories of Race, Grief, and Belonging

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[ New Yorker | 2020-11-21 16:01:38 UTC ]
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Race Consciousness: Fascism and Frank Herbert’s “Dune”

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[ Los Angeles Review of Books | 2020-11-19 18:00:46 UTC ]
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Embrace streaming to stay relevant, Tellander tells publishers

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[ The Bookseller | 2020-11-18 09:52:56 UTC ]
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Katherine Armstrong joins S&S adult fiction

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[ The Bookseller | 2020-11-05 00:45:39 UTC ]
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See inside one of the world’s most beautiful bookstores

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[ Fast Company | 2020-11-02 08:00:34 UTC ]
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Beyond ‘The Shining’: Let’s talk about our favorite scary stories that take us inside unusual hauntings

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[ The Washington Post | 2020-10-19 15:34:52 UTC ]
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