Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its comparable video ad product. Meanwhile Snapchat is touting full-screen, vertical videos as the superior format among rivals. Snapchat sent CEO Evan Spiegel to the French Riviera this week, coinciding with the official launch of the new video ad offering, which premiered in April but has yet to roll out widely. Snap Select is Snapchat’s competing offer to Facebook’s “in-stream reserve” and Google Preferred. All three are ways to buy premium video ad inventory while guaranteeing delivery to a set number of people—a method of ad buying that brands are used to in the TV landscape. “It’s premium content that is cherry-picked, so it’s supposed to be brand safe and it comes at a premium price,” says Alyssa Allen, group media director of social at AKQA. “Delivery is predictable, too.” The pitch deck, provided by a person familiar with Snapchat’s ad sales team who shared it on condition of anonymity, shows Snapchat is charging one cent for every completed view of the 6-second commercials. That comes to between $10 and $11 for a thousand views, which is less than half of what Facebook commands for in-stream reserve, the method of buying guaranteed ad space in Watch, the YouTube rival video... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget
[ Engadget | 2012-07-23 00:00:00 UTC ]
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David Begg, CEO of digital publisher Mindshapes, explains how his team turn traditional children's books into digital, interactive ones. Continue reading at BBC World
[ BBC World | 2012-07-06 00:00:00 UTC ]
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Independent bookshops are to have access to Kobo ebook devices, a Hive-sourced ebook tablet and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek
[ AdWeek | 2012-06-04 00:00:00 UTC ]
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In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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From time to time, we see movie studio Warner Bros. bring forth ways to give its oldies-but-goodies a longer life span. On this occasion, Warner's launching a novel eBook series titled "Inside the Script." The new release will give movie buffs a deeper look into a handful of the studio's films,... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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Wenguang Huang's memoir about his childhood in Mao's China tells a universal story of the bonds of love – and the pangs of regret – which can shape a family. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-26 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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A new video offers Harry Potter fans a glimpse of the books and activities – the chance to be "Sorted" into a house or to duel with other users – that will be enjoyed on official Harry Potter website "Pottemore." Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-04 00:00:00 UTC ]
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As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week
[ Media Week | 2012-02-20 00:00:00 UTC ]
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Comic book fans gather in the French city of Angouleme to celebrate the 39th international festival of comic books. Continue reading at BBC News
[ BBC News | 2012-02-01 00:00:00 UTC ]
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Amazon has been pushing into new markets with products like the Kindle ebook, but investors are worried that the expansion is coming at the expense of profits. Continue reading at BBC News
[ BBC News | 2012-01-31 00:00:00 UTC ]
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American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News
[ BBC News | 2011-11-25 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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A new website aimed at helping authors to publish their work has been praised by author and Monty Python star, Terry Jones. Continue reading at BBC News
[ BBC News | 2011-11-04 00:00:00 UTC ]
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The Booksellers Association has formally opposed Amazon's attempts to merge with The Book Depository. Continue reading at BBC News
[ BBC News | 2011-09-02 00:00:00 UTC ]
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