How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
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It’s no longer enough just to be constantly connected to the cloud. These days you must also be constantly connected to a slew of different devices. When I’m using my laptop, I’m also monitoring my phone. When I’m on my phone, I still like to view websites on my laptop. Websites are more... Continue reading at PC World
[ PC World | 2013-10-31 00:00:00 UTC ]
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#mobile browser
Confusing licensing rules, walled gardens, limited bundling, subscriptions, and library borrowing, buggy platforms. Why do we put up with this ebook nonsense? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-31 00:00:00 UTC ]
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When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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#print ads
The intriguing 007 story isn't beholden to the Bond mystique, both its main strength and biggest weakness.There is no big set piece to open "Solo," the new James Bond novel by British author William Boyd. The secret agent best known as 007 doesn't launch the story with an extravagant car chase,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-26 00:00:00 UTC ]
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Colleen McCullough is back with a family saga, while Louis Nowra exposes the underbelly of Kings Cross. Our round-up of this week's best book reviews. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-25 00:00:00 UTC ]
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#book reviews
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Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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Unbound, the crowdfunding publishing platform, has raised £1.2m in additional funding. The... Continue reading at The Bookseller
[ The Bookseller | 2013-10-22 00:00:00 UTC ]
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The Mainstreet Trading Company has won a competition to feature in a new book in the Busy Books... Continue reading at The Bookseller
[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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#busy bookshop
When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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Judging by the number of TED talks or books bouncing up and down the bestseller lists offering to help us bottle that elusive djinn, we should be living in the Age Of Creativity. If that's true, though, why are so many books and talks about creativity filled with so many clichés? How can books... Continue reading at Fast Company
[ Fast Company | 2013-10-16 00:00:00 UTC ]
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#creativity works
Wholesaler Bertrams' latest financial results have seen growth from online traders, its... Continue reading at The Bookseller
[ The Bookseller | 2013-10-16 00:00:00 UTC ]
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The 2013 Frankfurt Book Fair was a busy one, despite another modest decline in trade visitors Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-15 00:00:00 UTC ]
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The writer Carl Bernstein has struck a deal to write a memoir of his early years as a cub reporter in Washington, his publisher, Henry Holt & Company, said on Monday. Rather than focusing on his famous tenure at The Washington Post, where wit ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
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#early years
Is something rotten in the world of academic publishing? Yes, if you read a blockbuster piece in the latest issue of Science magazine showing how many open–access journals have little or no quality control, and apparently put hard cash (in the shape of author contributor fees) before... Continue reading at Fast Company
[ Fast Company | 2013-10-10 00:00:00 UTC ]
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Could this be the global data plan of our dreams? A fan site for Shakira, the artist set to perform at T-Mobile's UnCarrier event tonight, published a teaser on its Facebook page today. The image above suggests that the carrier will announce data plans that include global roaming in more than... Continue reading at Engadget
[ Engadget | 2013-10-10 00:00:00 UTC ]
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Sainsbury’s, Tesco’s and Blackwell’s new ebook divisions will make their first... Continue reading at The Bookseller
[ The Bookseller | 2013-10-09 00:00:00 UTC ]
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The Society of Chief Librarians (SCL) has invited library services to compete for a part in the... Continue reading at The Bookseller
[ The Bookseller | 2013-10-07 00:00:00 UTC ]
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Depending on whom you talk to, the foreign rights markets are rebounding, or are still in decline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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