How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
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The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms that have tested public markets within the past year, including Criteo, RocketFuel, Tremor Video, YuMe among... Continue reading at AdWeek
[ AdWeek | 2014-02-05 00:00:00 UTC ]
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Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we're reversing the call: Budweiser's "Puppy Love" is champion the pre-Super Bowl champion, really crushing... Continue reading at Advertising Age
[ Advertising Age | 2014-02-01 00:00:00 UTC ]
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The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-01 00:00:00 UTC ]
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Orchard Books is teaming up with marketing agency Mostra to distribute copies of The World of... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Blackboard, a learning management system that provides the online educational environment for many higher educational institutions, plans to launch an online bookstore for its platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-30 00:00:00 UTC ]
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Jeremy Paxman offers a view of the first world war that has its insights but avoids important questions that need answeringThe battle to carve up the 100th anniversary of the first world war began early this month with education secretary Michael Gove accusing historians and Blackadder – he... Continue reading at The Guardian
[ The Guardian | 2014-01-28 00:00:00 UTC ]
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The site's recent traffic surge has many in the digital media world wondering how it's become one of the fastest growing sites on the Internet. The post Elite Daily: Inside One Publisher’s Viral Boom appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-28 00:00:00 UTC ]
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The existence of the D-notice (aka DA-notice) committee is under threat, reports the Sunday Times. It cites sources who say some officials in the Ministry of Defence, which is considering a review of the system, want to fold the committee into the new press regulator or place it within the MoD's... Continue reading at The Guardian
[ The Guardian | 2014-01-26 00:00:00 UTC ]
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After casting a wide net in its search for a chief revenue officer, Time Inc. has narrowed the field to candidates including two current executives: Jed Hartman, group publisher of news and business, and Mark Ford, exec VP-president of the sports group, according to people familiar with the... Continue reading at Advertising Age
[ Advertising Age | 2014-01-24 00:00:00 UTC ]
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Simon Fox's company closed two tablet editions recently, but at the least the regional publisher is trying to make digital workThis week brought sad news for fans of Business Daily, the Birmingham Post's online tablet e-edition, which Trinity Mirror closed after just seven months.It makes you... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
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A fitting salute to the Guardian's late parliamentary sketch writerI thought it unnecessary, and perhaps ethically dubious, to cover this book when its first edition came out in 2012; but now, following Simon Hoggart's death earlier this month, and the addition of a selection from a year's worth... Continue reading at The Guardian
[ The Guardian | 2014-01-21 00:00:00 UTC ]
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Doncaster’s council has put forward cost-cutting plans which could leave just four out of... Continue reading at The Bookseller
[ The Bookseller | 2014-01-17 00:00:00 UTC ]
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Eighty California indies are signed up to participate in the statewide California Bookstore Day on May 3, 2014, featuring exclusive publisher titles for sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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The company responded to reports about the demolition of the Manhattan building housing its flagship store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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In a morning session entirely devoted to Amazon.com, author Brad Stone and consultant Joe Esposito looked back over the history of Amazon's growth (and remorseless tactics) before looking ahead to its next round of competitive targets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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After three years in a row of declining sales, German book retailers ended 2013 on a more... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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Tasters of the reviews competing for the annual prize that recognises 'the angriest, funniest, most trenchant book review of the past 12 months'News: Hatchet Job of the Year award draws and quarters shortlistCraig Brown on Distant Intimacy: A Friendship in the Age of the Internet by Frederic... Continue reading at The Guardian
[ The Guardian | 2014-01-14 00:00:00 UTC ]
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And it's a mess in there! Here's proof that you don't have to be a neat freak to be wildly successful.Swiss-born curator and art historian Hans Ulrich Obrist is arguably one of the most active minds in the art world today. Named art's second most powerful figure by Art Review in 2010, he's... Continue reading at Fast Company
[ Fast Company | 2014-01-13 00:00:00 UTC ]
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IBM is unveiling their new Watson for Business on Thursday, a $1 billion project devoted to bringing big data to every educational institution, pharmaceutical firm, and publishing house in America--and they're offering more than $100 million in venture capital to developers.IBM is announcing the... Continue reading at Fast Company
[ Fast Company | 2014-01-09 00:00:00 UTC ]
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