Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
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How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu


NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age

[ Advertising Age | 2023-05-04 14:42:00 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #digital platforms #senior vp #reach audiences #premium publisher


Literati Book Fairs Expand into Minneapolis with Start Reading Now Partnership

The arrangement will bring some 21 free Literati book fairs to Minneapolis schools in 2023 and will fund free books for kids in need. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #start reading #free books


Google’s cookie replacement—inside a publisher’s test of the new ID

Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age

[ Advertising Age | 2023-04-26 09:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media


The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Gabrielle Zevin takes us inside her video game-inspired, juggernaut bestseller

Bestselling novelist Gabrielle Zevin joins the L.A. Times Book Club April 22 to discuss 'Tomorrow and Tomorrow and Tomorrow' at the Festival of Books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-29 14:00:34 UTC ]
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The National | Health-care fees, Transit woes, Inside Pearson airport

March 10, 2023 | Ottawa warns charging patients for medically necessary services could cost provinces. Plus, an inside look at Canada’s busiest airport. Continue reading at CBC

[ CBC | 2023-03-11 02:00:00 UTC ]
More news stories like this | News stories tagged with: #busiest airport #pearson


The Morning After: Scientists confirm a fifth layer inside the Earth's core

Tear down the middle school geology posters: We have an update. A team at Australian National University (ANU) has found evidence of a new fifth layer to the planet, an iron-nickel alloy ball in the inner core. The scientists found the hidden core by studying seismic waves that travel up to five... Continue reading at Engadget

[ Engadget | 2023-02-27 12:15:33 UTC ]
More news stories like this | News stories tagged with: #star trek #engadget podcast #kindle store #bad behavior #digitized voice #current hosts #kindle


Pamela Anderson is a bad-ass, wrapped in an enigma inside a bombshell

Following the new double-dipping template of memoir and documentary, Pamela Anderson finally tells her own story with remarkable matter-of-factness. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-27 08:01:22 UTC ]
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Open Road Expanded Publishing Partnerships in 2022

Challenges publishers face in generating discovery for their titles helped Open Road Integrated Media attract a growing number of companies to its various services in 2022, Open Road CEO David Steinberger wrote in a letter to company employees this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #company employees


“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #kamala harris #book publishing #company launched #hachette books #literally made #amazon prime #hachette


“Just Go Back to the Work.” Filmmaker Lizzie Gottlieb on Documenting the Remarkable Partnership Between Her Father and Robert Caro

When director Lizzie Gottlieb set out to explore the remarkable partnership between her father, celebrated book editor Robert Gottlieb, and the preeminent political biographer Robert Caro for her new documentary Turn Every Page, she knew being impartial was not only impossible, it was beside the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-23 09:58:01 UTC ]
More news stories like this | News stories tagged with: #robert caro #bring people #book editor


Nielsen and Netflix Expand Partnership for Global Measurement

Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at AdWeek

[ AdWeek | 2023-01-18 12:00:00 UTC ]
More news stories like this | News stories tagged with: #global measurement #measurement solutions #streaming service #companies announced #streaming giant #nielsen


How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #stores planned


The best sci-fi movies, books and shows to consume over the holidays

If you need a break from the hustle and cheer of the holidays, there’s nothing better than the ultimate escapist genre: sci-fi. This year has been a good one for those who like their entertainment off-planet or otherwise removed from our reality. We finally got a Predator sequel that isn’t... Continue reading at Engadget

[ Engadget | 2022-12-26 14:15:37 UTC ]
More news stories like this | News stories tagged with: #aural medium #space exploration #short fiction #audiobook #pulitzer prize


Holiday Book Sales Trail 2021

Unit sales or print books fell 17.3% in the week ended December 3, 2022, from the week ended December 4, 2021, at outlets that report to NPD BookScan. The sales total represented an increase over the previous week in 2021, but it is becoming clear that the holidays will not give a significant... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-12 05:00:00 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media