Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book

Abu Dhabi Arabic Language Centre and Zayed Award Enter a UK Translation Partnership

The new partnership highlights the Sheikh Zayed Book Award's translation prize and funding and supports the UK's National Centre's work. The post Abu Dhabi Arabic Language Centre and Zayed Award Enter a UK Translation Partnership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-20 02:10:35 UTC ]
More news stories like this | News stories tagged with: #translation prize #national centre #zayed book

Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with: #brand identity #creative access #10th anniversary #stephen page

Oneworld scoops 'unforgettable' insider account from BBC Newsnight’s McAlister

Oneworld has commissioned an "unforgettable" insider account from former BBC "Newsnight" producer Sam McAlister, the "booker extraordinaire" who secured an infamous interview with Prince Andrew. Continue reading at The Bookseller

[ The Bookseller | 2022-01-17 23:51:46 UTC ]
More news stories like this | News stories tagged with: #oneworld scoops #insider account #prince andrew

Petty joins Blair Partnership from Macmillan Children's Books

The Blair Partnership has appointed Macmillan Children's Books (MCB) editorial director Rachel Petty as agent, heading up its children’s and YA list. Continue reading at The Bookseller

[ The Bookseller | 2022-01-04 08:08:25 UTC ]
More news stories like this | News stories tagged with: #macmillan children #blair partnership #ya list #macmillan

A Bookstore Trolls Amazon With Reworked Holiday Songs and ‘Dystopian’ Window Displays

Independent book shop McNally Jackson staged a public protest with a melodic twist in New York this week, reworking classic seasonal songs and sending carolers to perform in front of the Amazon four-star store in the SoHo neighborhood. The newly written lyrics, from agency DCX Growth... Continue reading at AdWeek

[ AdWeek | 2021-12-23 20:20:41 UTC ]
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With ‘Gunfight,’ an Insider Takes on a Community That Was Once His Own

Ryan Busse used to be a prominent figure in the firearm industry. A recent book details his disillusionment as he saw gun culture transform — and has drawn disdain from former allies. Continue reading at The New York Times

[ The New York Times | 2021-12-15 10:00:13 UTC ]
More news stories like this | News stories tagged with: #ryan busse #prominent figure

‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday

[ Digiday | 2021-12-03 05:01:00 UTC ]
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Indies Enter Holidays Confident

Despite a number of concerns, many of the more than three dozen indies contacted by PW posted strong Thanksgiving weekend sales increases compared with 2019 and 2020, and even booksellers whose stores saw declines said they were cautiously optimistic about the weeks ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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10 Perfect Holiday Gifts For Manga Fans

If you've got a manga reader on your holiday list, here are some fun manga-themed gifts they're sure to love.- Erika Hardison Continue reading at Book Riot

[ Book Riot | 2021-12-01 11:40:00 UTC ]
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Some of the Best Book Club Gifts for the Holidays

Candles, wine glasses, cushions and more: we've got great ideas for book club themed gifts for the holidays!- Claire Handscombe Continue reading at Book Riot

[ Book Riot | 2021-11-23 11:33:00 UTC ]
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Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #abrams books #bloomsbury publishing #candlewick press #chronicle books #bloomsbury

2021 holiday gift guide: Books category

Find a gift for your favorite book lover this holiday season with this list of our best picks. Continue reading at The Washington Post

[ The Washington Post | 2021-11-03 17:00:59 UTC ]
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Thames & Hudson forms 'major partnership' with Hong Kong museum

Thames & Hudson is working with the new M+ museum in Hong Kong as part of a "major publishing partnership". Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 04:52:32 UTC ]
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Question of the Day: The state of the holiday season for publishers

The Digiday Publishing Summit brought leaders in the world of media companies together with the platform and technology partners that work with them. Across the course of three days in Miami, in September 2021, experts and executives framed the state of publishing — identifying trends and next... Continue reading at Digiday

[ Digiday | 2021-10-19 01:00:00 UTC ]
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Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
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An insider’s view of China’s Communist Party: Corruption and capitalist excess

Desmond Shum describes how he turned access into wealth — until his wife’s arrest. Continue reading at The Washington Post

[ The Washington Post | 2021-10-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #communist party

Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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Best Bookish Etsy Shops for Holiday Gifting

Looking for the perfect holiday gift for your favorite book lover (or yourself)? Here's a list of bookish Etsy shops to order from.- Neymat Raboobee Continue reading at Book Riot

[ Book Riot | 2021-10-05 10:34:00 UTC ]
More news stories like this | News stories tagged with: #favorite book