Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #brit + #announced today #trial run

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Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

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[ Digiday | 2016-02-29 00:00:00 UTC ]
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Snapchat Is Slowly but Surely Letting More Brands Run Long Video Ads

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[ AdWeek | 2016-01-29 00:00:00 UTC ]
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Flying Eye launches brand partnership with Wahaca

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[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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The Best Branded Content Partnerships of 2015

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[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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Snapchat Finally Enables Publishers to 'Deep Link' to Their Discover Content

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[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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Vox.com is Snapchat's Newest Discover Publisher

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[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels

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[ AdWeek | 2015-01-27 00:00:00 UTC ]
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Brands Are Discovering Crowdfunding as a Marketing Tool

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Axel Springer Merges eMarketer, Business Insider Intelligence to Form ‘Insider Intelligence’

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Brand RX part two: The state of brand safety one year later

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On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

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[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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Business Insider Publishes on Social Sites with New ‘Insider’ Project

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Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

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