A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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#strong sense
Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Bloomberg Businessweek's new app gives Apple the terms it wants -- and gives subscribers a reasonably-priced magazine. Imagine that. Continue reading at AllThingsD
[ AllThingsD | 2011-04-11 00:00:00 UTC ]
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#bloomberg businessweek
Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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#survey revealed
#publishers association
#government investment
#learning resources
#secondary headteachers
Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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#publishing world
#marketing services
Advantage Business Media, a b-to-b publisher targeting the communications, manufacturing, design and science markets, has purchased the assets of Continuity Insights from Gardner Publications. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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#book market
Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: In the past Ladybird... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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#digital market
#digital products
#hardback books
#modern publisher
As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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#digital market
#digital devices
Written By: Barbara Casassus Publication Date: Tue, 29/03/2011 - 08:20 The French internet portal for independent booksellers, 1011libraires.com, will finally be launched on 4th April after several months of delay due to technical difficulties. Initially, 300 outlets will be hooked up to the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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#independent booksellers
#4th april
#electronic books
#million titles
RIM and Samsung have announced release dates for their versions of the tablet computer, with the RIM Blackberry Playbook on sale on April 19th and the new Wi-Fi version of the Samsung Galaxy tablet line launching June 8th. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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#tablet computer
#wi-fi version
Publication Date: Fri, 18/03/2011 - 10:17 Independent children's publisher Inside Pocket has signed a five-figure four-book deal with Roald Dahl Funny Prize-winner Ursula Jones. Director of Inside Pocket, Sarah Harrop, acquired world rights, including audio and ebook, to the titles from Celia... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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#including audio
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Written By: Lisa Campbell Publication Date: Thu, 17/03/2011 - 15:57 Luke Johnson, best known in the book trade for his spell owning Borders, and fellow Financial Times journalist Mrs Moneypenny are writing business titles for Penguin's business imprint Portfolio. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 16/03/2011 - 09:08 Indie retailers across the country have been issued with the final proposals for Hive.co.uk and are considering whether to sign up. As first revealed by The Bookseller last month, book wholesaler Gardners has created... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Simplifying (and clarifying) the purchasing processregardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPAs Digital E-Reading conference today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 14/03/2011 - 15:55 The revived independent retailer Watkins Books has achieved £600,000 in revenue in the first 12 months of business. American businessman Etan Ilfeld bought the 110-year-old bookseller on London's Cecil Court after it fell into... Continue reading at The Bookseller
[ The Bookseller | 2011-03-14 00:00:00 UTC ]
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#cecil court
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Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:04 Continuum has been crowned the Independent Publishers Guild's Independent Publisher of the Year at the IPG awards, in a night when it and Faber won two awards. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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#ipg awards
#independent publisher
IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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#marketing effort
Regional publisher Greenspun Media announced it will launch Vegas Inc., a weekly business magazine for the Las Vegas market, on April 4. Vegas Inc. staff includes Greenspun business editor Richard Pereze-Feria as editor-in-chief, Spencer Holladay as art director, Dave Mondt as designer asnd Erin... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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#art director
#associate editor
Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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#playing field
Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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#popular science