A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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#28th september
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We need innovation, and Kindle Unlimited might not be publishers’ best option, argues 24symbols co-founder, Justo Hidalgo. The post A “Critical Moment” for Ebook Subscription Services appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
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Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
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#high taxes
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A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
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#market power
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#search giant
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Blloon, a new ebook subscription service aimed at kids, has launched in the U.K. Its Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-23 00:00:00 UTC ]
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Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-22 00:00:00 UTC ]
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HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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Daniel Handler suggests that authors should pick an independent bookstore close to where they live and sign books for them to sell. The post Lemony Snicket Rallies Support for Indie Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-20 00:00:00 UTC ]
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Writing for SF Gate, John McMurtie reports that the San Francisco based publishing house McSweeney’s will become a nonprofit. The post McSweeney’s New Business Model: Nonprofit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-17 00:00:00 UTC ]
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E-books are continuing to provide the strongest growth in digital, according to early results of the FutureBook Digital Census, with a majority of respondents expecting the subscriptions model to become the most viable new model to emerge in the marketplace. So far more than 1,000 respondents... Continue reading at The Bookseller
[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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#early results
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Authors United has sent out a letter from the author Daniel Handler - a.k.a. Lemony Snicket - encouraging writers to take part in Upstream, a new programme to support independent bookstores. Upstream, “cooked up” by Handler and “assorted interested parties”, aims to connect writers with their... Continue reading at The Bookseller
[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age
[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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#content producers
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Amazon KDP's bestselling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her books in print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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New this year at the Frankfurt Book Fair, the Business Club offers exclusive networking opportunities, high-level discussions about book publishing and more. Here is a selection of events for Tuesday, October 7. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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When Dan Roth left Fortune for LinkedIn, the publishing world thought he was crazy. Now he holds publishing's most powerful editorial position. The post How Dan Roth became the most powerful editor in business publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-06 00:00:00 UTC ]
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The shape of publishing continues to shift, but academic presses still face the perennial questions: audience, sales, course adoptions, a shrinking library market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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#american express
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