A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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#smaller publishers
#strong sense
Awareness of Small Business Saturday (SBS) in the UK is growing, with an extra £36m spent in small shops last weekend. The initiative, which encouraged people to shop in their local businesses last Saturday (6th December), is in its second year, but has already seen a marked increase in... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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#small shops
#encouraged people
#local businesses
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Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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#attract audiences
#big feature
Ten stores ranging from University Book Store in Seattle, Wash., to Park Road Books in Charlotte, N.C., will begin offering book and interactive ebook bundles starting later this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Walker Books has secured window displays in independent bookshops this Christmas, including London’s Dulwich Bookshop and Tales on Moon Lane. The shops, which are in the UK and Ireland, will be based around Walker’s Christmas books, such as Jingle Bells illustrated by Niroot Puttapipat, as well... Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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#independent bookshops
#moon lane
#popular titles
Indie bookshops are gearing up to welcome shoppers with events and promotions tomorrow (6th December) to mark Small Business Saturday. The initiative is in its second year in the UK. It is supported by American Express (Amex), which will give its customers £5 back when they spend more than £10... Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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Despite an abbreviated selling season of only 27 days between Thanksgiving and Christmas (2012 had a 32-day season, the longest possible), most booksellers contacted by PW were buoyed by good sales so far this year and anticipate a strong finish to 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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#good sales
#strong finish
George Osborne is to pledge to overhaul business rates in a review in his Autumn Statement later today (3rd December). The Chancellor is expected to announce a review of business rates in the pre-budget statement in the House of Commons at 12.30pm, although it won’t be completed until early 2016. Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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#george osborne
#autumn statement
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That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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#late october
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Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses. Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Ebury Publishing imprint Virgin Books has acquired a “timeless business book” by a basketball coach. Ed Faulkner, Ebury deputy publishing director, bought UK and Commonwealth rights to Eleven Rings by Phil Jackson from Simon Trewin at WME. During his career as head coach of the Chicago Bulls... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Indies First, in which authors appear at independent bookstores and sometimes work as booksellers, will be happening again this year on Small Business Saturday. Take a look at who's signed up. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-25 00:00:00 UTC ]
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#independent bookstores
A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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#booming children
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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#content producers
#defining moment
#subscription services
#digital downloads
#emerging markets
#make money
Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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#content marketing
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Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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#digital books
Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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#neal mohan
Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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#blinkbox books
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#digital reading
#key moments
Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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#marketing department
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HarperCollins Australia and Kobo have teamed up with two Australian booksellers to sell print and digital titles bundled together. The new project began yesterday (17th November) with Pages & Pages Booksellers, an independent bookshop in Mosman, New South Wales, and online bookseller... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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