In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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News Corp’s Plan To Acquire Houghton Mifflin’s Trade Division

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[ Publishing Perspectives | 2021-03-31 15:40:39 UTC ]
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[ ABC News | 2021-03-29 16:27:03 UTC ]
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‘The Performance’ unfolds over the course of a two-act play. The fact that it works is a miracle.

Claire Thomas’s three female protagonists ponder their worries while watching Samuel Beckett’s “Happy Days.” Continue reading at The Washington Post

[ The Washington Post | 2021-03-23 16:59:08 UTC ]
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The Sentinel stands guard in top spot as market jumps 8%

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[ The Bookseller | 2021-03-23 15:29:43 UTC ]
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Religion News Briefs: March 24

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Facebook and News Corp Strike Pay Deal for Australian Content

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[ The New York Times | 2021-03-16 18:21:40 UTC ]
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Truth, profits and the purpose of journalism | Letters

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[ The Guardian | 2021-03-16 17:09:27 UTC ]
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[ BBC News | 2021-03-16 09:56:32 UTC ]
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[ The Guardian | 2021-03-16 05:46:43 UTC ]
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[ The Guardian | 2021-03-15 23:55:55 UTC ]
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[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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[ Digiday | 2021-03-08 05:01:00 UTC ]
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[ The Guardian | 2021-03-05 02:42:25 UTC ]
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[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
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