In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #chronicle books #candlewick press #bloomsbury publishing #abrams books #workman publishing


Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | All news stories tagged with: #verso #publishing world #main gripe #verso books #happy hour #marlowe granados


Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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A Library Chicken, WonTon the Bookstore Cat, and Literacy Funding: Your Weekly Dose of Good Bookish News

Here are the best bookish things that happened this week, from library chickens to literacy funding and, of course, WonTon the bookstore cat. Continue reading at Book Riot

[ Book Riot | 2021-10-22 10:42:00 UTC ]
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‘The real Rupert’: News Corp global chief says idea that Murdoch influences elections is a ‘myth’

Robert Thomson says media empire’s newspapers have a common ‘philosophy’ and denies they have performed a backflip on climate change in AustraliaGet our free news app;get our morning email briefingThe idea that Rupert Murdoch influences Australian elections is a “myth” and far removed from the... Continue reading at The Guardian

[ The Guardian | 2021-10-22 04:46:20 UTC ]
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At Reimagining Bookstores, 'Provocations' Fuel Drive for Sustainable Bookselling

Reimagining Bookstores, a two-day online gathering of booksellers and publishing industry professionals, came to a close on October 19 with a clear mandate to continue building a movement to develop strategies that will lead to a more diverse, sustainable, and equitable bookselling trade in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Home Truths review: is David Williamson a reformed 'Bad Art Friend'?

Australian dramatist David Williamson’s new book is a mash up of memoir and autobiography, which casts himself as a former ‘plunderer’ of other’s lives. Continue reading at The Conversation

[ The Conversation | 2021-10-20 03:57:12 UTC ]
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Michael Caine is (maybe) retiring from acting . . . to be a writer!

On Friday, Michael Caine appeared on the BBC radio program “Kermode and Mayo’s Film Review,” to talk about his new film Best Sellers, in which he plays a cranky, alcoholic novelist who goes on a book tour with his publisher, played by Aubrey Plaza, who is trying to save the company. (Reviews are... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-18 14:00:04 UTC ]
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News Corp is going ‘only positive’ on climate but did Gina Rinehart miss the memo? | The Weekly Beast

It seems the billionaire is not convinced by the Murdoch empire’s new Mission Zero campaign, and neither are its star commentators; Plus: Tomalaris rides offFresh from targeting climate change “propaganda” in the education system, billionaire Gina Rinehart popped up in News Corp Australia’s... Continue reading at The Guardian

[ The Guardian | 2021-10-15 01:46:45 UTC ]
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News Corp’s Andrew Bolt says his company’s climate campaign is ‘rubbish’

Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian

[ The Guardian | 2021-10-12 16:30:58 UTC ]
More news stories like this | All news stories tagged with: #news corp #australian readers #scott morrison #climate action #andrew bolt


Stanley Tucci’s Passion Was Acting. Now, It’s Food.

The actor’s new memoir “Taste” explains how a bout with cancer took his passion for ragù and risotto, but also Cuban-Chinese stews and minke whale, to new heights. Continue reading at The New York Times

[ The New York Times | 2021-10-02 09:00:17 UTC ]
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Stanley Tucci’s Passion Was Acting. Now, It’s Food.

The actor’s new memoir “Taste” explains how a bout with cancer took his passion for ragù and risotto, but also Cuban-Chinese stews and minke whale, to new heights. Continue reading at The New York Times

[ The New York Times | 2021-10-02 09:00:16 UTC ]
More news stories like this | All news stories tagged with: #memoir #stanley tucci


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
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The Truth Is in the Cards: Close-up on Varian Johnson

A young man learns complex lessons both in life and at the card table in Johnson's lastest, Playing the Cards You're Dealt. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
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