In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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Sustainable is the new black: top editors launch new-wave fashion titles

Glossy magazines get a makeover with focus on vintage clothing, creativity and recycling Former editors and directors at Britain’s glossiest fashion magazines are carving out a niche for themselves with print titles and websites that focus on sustainable clothing.Later this month, Calendar will... Continue reading at The Guardian

[ The Guardian | 2021-09-26 05:45:03 UTC ]
More news stories like this | All news stories tagged with: #print titles #kate moss #british vogue #art director #fashion industry #live online #glossy magazines


Flash in the pan or money-spinner? Murdoch pins hopes on news streaming service | The Weekly Beast

Foxtel cannibalisation continues with News Corp adding news service Flash to streaming apps Binge and Kayo. Plus: newshounds or booze hounds?Rupert Murdoch may have turned 90 this year but his news empire continues to grow. A week after announcing a new UK TV channel, TalkTV, and a Sky News... Continue reading at The Guardian

[ The Guardian | 2021-09-24 03:27:25 UTC ]
More news stories like this | All news stories tagged with: #news corp #one-stop shop #rupert murdoch #weekly beast


News Review: Illustration spotlight

The Association of Illustrators (AOI) is hosting “a friendly, honest conversation” about working with disabled illustrators next month. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 20:18:06 UTC ]
More news stories like this | All news stories tagged with: #honest conversation


Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | All news stories tagged with: #children's book #book market


Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | All news stories tagged with: #children’s book #picture books #book market


Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital marketing


Sky News Australia rolls out the red carpet for Piers Morgan, who vows to take on ‘woke world’

Another conservative loudmouth comes to town. Plus: a Sunrise interview with Meghan Markle’s father falls flatMove over Andrew Bolt, Alan Jones and Peta Credlin – there is a new conservative loudmouth in town.Piers Morgan, the former editor of the UK tabloid News of the World, has returned to... Continue reading at The Guardian

[ The Guardian | 2021-09-17 02:36:53 UTC ]
More news stories like this | All news stories tagged with: #news corp #peta credlin #alan jones #andrew bolt #meghan markle #conservative loudmouth #piers morgan #red carpet


Piers Morgan to launch new TV show in deal with News Corp

British presenter Piers Morgan will join News Corp and Fox News Media and host a TV show that will air in the U.S., Britain and Australia Continue reading at ABC News

[ ABC News | 2021-09-17 00:42:43 UTC ]
More news stories like this | All news stories tagged with: #news corp #tv show #piers morgan


News Corp Australia won’t muzzle commentators as it ramps up climate coverage

Newspapers to cover ‘all views’ and ‘not just the popular ones’, indicating the Murdoch empire may continue its pattern of climate science denialGet our free news app; get our morning email briefingNews Corp Australia has confirmed it will ramp up its company-wide coverage of climate change next... Continue reading at The Guardian

[ The Guardian | 2021-09-10 20:00:05 UTC ]
More news stories like this | All news stories tagged with: #news corp #climate action #michael miller #executive chairman #climate change #murdoch empire #climate coverage


Is Rupert Murdoch’s News Corp Australia really shifting away from ‘climate denialism’?

The media tycoon’s outlets often give voice to ardent deniers of climate science, backers of fossil fuels and opponents of net zero. Is that all about to change?Get our free news app; get our morning email briefingNews Corp Australia, seen by many as the nation’s most enduring purveyor of... Continue reading at The Guardian

[ The Guardian | 2021-09-08 06:21:19 UTC ]
More news stories like this | All news stories tagged with: #news corp #fossil fuels #climate science #give voice #media tycoon #rupert murdoch #global net


Executive decision: Lachlan Murdoch turns back on media inquiry to reopen Fox News | The Weekly Beast

News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian

[ The Guardian | 2021-09-03 03:21:06 UTC ]
More news stories like this | All news stories tagged with: #news corp #media company #australian arm #temporary ban #en route #lachlan murdoch #weekly beast #media inquiry


Lachlan Murdoch asked to appear at parliamentary inquiry into YouTube’s suspension of Sky News Australia

Hearing to examine temporary ban for breaching Covid misinformation policies with chair hoping to grill Murdoch on ‘standards of journalism and accurate reporting’Get our free news app; get our morning email briefingLachlan Murdoch has been invited to appear before a reconvened Senate inquiry... Continue reading at The Guardian

[ The Guardian | 2021-09-01 17:30:01 UTC ]
More news stories like this | All news stories tagged with: #news corp #give evidence #temporary ban #parliamentary inquiry


Springer Nature Appoints a ‘Climate Action Officer’ for Sustainability

In the run-up to COP26, the Springer Nature Group creates a Climate Action Officer position as it works with the SDG Publishers Compact. The post Springer Nature Appoints a ‘Climate Action Officer’ for Sustainability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-24 14:16:55 UTC ]
More news stories like this | All news stories tagged with: #springer nature #sustainability appeared


International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
More news stories like this | All news stories tagged with: #coronavirus pandemic


Today’s North American Manga Market: The Wins, The Losses, and Everything Else

North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot

[ Book Riot | 2021-08-13 10:33:00 UTC ]
More news stories like this | All news stories tagged with: #manga


‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media


China market turns frosty for Taiwan books, as tensions rise

These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News

[ ABC News | 2021-08-11 14:32:35 UTC ]
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Bestselling Author Gives Republicans Some Harsh Truths About Right-Wing Media

Don Winslow shows how the right is profiting off coronavirus disinformation: "They are laughing at how gullible you are." Continue reading at The Huffington Post

[ The Huffington Post | 2021-08-10 09:30:49 UTC ]
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Vere departs News From Nowhere radical bookshop after 45 years

A steadfast member of the radical bookselling community is to retire after 45 years at Liverpool store News From Nowhere. Continue reading at The Bookseller

[ The Bookseller | 2021-08-10 05:23:08 UTC ]
More news stories like this | All news stories tagged with: #bookshop


NPD Sees the US Print Market Up in July, ‘Momentum Slowing’

The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
More news stories like this | All news stories tagged with: #npd sees #print market