In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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'Princess Diaries' Character Chimes In On Prince Harry and Meghan Markle’s Baby News

Although Princess Mia Thermopolis is fictional, many real-life Twitter users were royally amused. Continue reading at The Huffington Post

[ The Huffington Post | 2021-06-07 19:13:41 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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Pursuing painful truths, and tangible evidence, of the Tulsa race massacre

Scott Ellsworth’s book centers on the voices and experiences of the city’s Black residents. Continue reading at The Washington Post

[ The Washington Post | 2021-05-28 12:00:00 UTC ]
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Religion News Briefs: May 26, 2021

Spanish Evangelical Publishers announce awards, Zondervan promotes Carly Kellerman, and United Methodist Publishing's Audrey Kidd moves on. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Religion News Briefs: May 12, 2021

Promotions at Baker Publishing's Chosen Books and HCCP's Bible teams, and Loyola Press marks Jesuits' Ignatian Year with new book from the religious order's leader. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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News Corp completes Houghton Mifflin Harcourt consumer division deal

HarperCollins owner News Corp has completed its $349m (£252m) acquisition of Houghton Mifflin Harcourt's consumer division. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 12:46:20 UTC ]
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Chandler made Bookseller news editor, Bayley joins team

Mark Chandler, previously senior reporter on The Bookseller, has been promoted to the position of news editor, effective from today (Friday 7th May). Continue reading at The Bookseller

[ The Bookseller | 2021-05-07 22:17:08 UTC ]
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Broadening the funding conversation—and not just the spotlight—on local news

#FollowLocalJournalists. That’s the hashtag on a campaign that Twitter is launching today to encourage its users to do just that. According to Sara Fischer, of Axios, in addition to social-media activity, the campaign is running full-page ads in local papers owned by Gannett (including the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-03 12:04:28 UTC ]
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HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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Religion News Briefs: April 28, 2021

ECPA steps up diversity and inclusion efforts and Tyndale House acquires Hendrickson Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
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BISG Annual Meeting Examines Sustainability on a Number of Levels

The Book Industry Study Group's annual meeting focused on issues around book publishing’s impact on the environment, the continuing effect of the pandemic on the supply chain, and the industry’s response, examined under the theme of “Publishing for a Sustainable Future.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
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World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
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Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
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Gina Frangello: Truth and Consequences

The author of the memoir Blow Your House Down talks about secrecy, accountability, and resisting happy endings. Continue reading at Guernica

[ Guernica | 2021-04-19 13:00:21 UTC ]
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PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures. Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
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Wendy McMahon, Neeraj Khemlani Named Co-Chiefs of CBS News and CBS TV Studios

In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek

[ AdWeek | 2021-04-15 21:01:57 UTC ]
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Religion News Briefs: April 14

Lifeway revives in-person events for women, NavPress extends Bible memory skills line to kids, and IVP signs exclusive with Christian Audio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
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Religion News Briefs: April 14, 2021

Lifeway revives in-person events for women, NavPress extends Bible memory skills line to kids, and IVP signs exclusive with Christian Audio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
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Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
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