In an era of loyalty, newspaper publishers focus on time spent and frequency

Newspaper publishers hunting for subscriber revenue have keyed in on new metrics. The post In an era of loyalty, newspaper publishers focus on time spent and frequency appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-02-19 00:00:00 UTC ]
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360i’s Bryan Wiener: Publishers should focus on doing what Google and Facebook don’t do

360i chairman Bryan Wiener believes publishers shouldn't try to compete head on with Google and Facebook. Instead, they should see what opportunities there are to seize in a large, growing market that Google and Facebook aren't focused on. One place to start is by cleaning up their sites from... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bryan wiener #growing market

‘Dat cheeeeeeeze’: How publishers from the HuffPost to The New York Times are using Instagram Stories

Instagram Stories are just a few days old, but publishers ranging from Bloomberg Business U.K. to Bustle have started playing with the feature. While Stories lack some of the bells and whistles offered by Snapchat Stories (which inspired the Instagram product), social teams are still finding a... Continue reading at Digiday

[ Digiday | 2016-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram stories #bloomberg business #snapchat stories #social teams

Time Inc. Unifies Sales Force, Eliminates Publishers

Latest reorganization focuses on category, brand and digital sales, to make Time Inc. a "one-stop shop" for advertisers. The post Time Inc. Unifies Sales Force, Eliminates Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #digital sales #one-stop shop

Ursula K Le Guin to publish Earthsea story in print for first time

The Daughter of Odren will be published in new omnibus edition of the much-loved fantasy sequence to mark the 50th anniversary of The Wizard of EarthseaA story from Ursula K Le Guin’s world of Earthsea that has never been published in print before is due to be released to mark the 50th... Continue reading at The Guardian

[ The Guardian | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories #david mitchell

Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #halo effect #subject matter #online spending

Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek

[ AdWeek | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top priority #research suggests #digital publishing #marketing strategies

Mankell play published in English for first time

An extract from a "taboo" play by late Scandinavian crime writer, Henning Mankell, never before translated into English, has been published by quarterly freedom-of-expression magazine Index on Censorship in its latest issue. Continue reading at The Bookseller

[ The Bookseller | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #henning mankell #latest issue

‘Starting To Hit the Wall’: A Conference Focuses on Publishing Rights

'Things are not going to stop changing,' Ingenta's Randy Petway told Monday's Rights Conference audience. And that means new urgency around effective rights management. The post ‘Starting To Hit the Wall’: A Conference Focuses on Publishing Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing rights

Publishers’ Facebook videos are shared 7 times more than links

Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video posts #facebook videos

At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago

Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #market focus #publishing market #bookexpo america #fixed pricing

Brad Elders Joins Time Inc. as Sports Illustrated Group Publisher

Elders and his digital media sales savvy arrive at Time Inc. from AOL's branded content studio. The post Brad Elders Joins Time Inc. as Sports Illustrated Group Publisher appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-27 00:00:00 UTC ]
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USA Today owner makes $815m offer for LA Times publisher

Gannett hopes to make $50m a year in savings from takeover of Tribune PublishingGannett, which owns local newspaper publisher Newsquest in the UK, has made a $12.25 (£8.44) per share offer to take over Tribune Publishing.The all-cash offer, a 63% premium on Tribune’s closing share price on... Continue reading at The Guardian

[ The Guardian | 2016-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #share offer

Meredith Long Named Group Publisher of Time, Fortune, and Money

Leadership shuffle sees Long replace Eric Danetz; Jorg Strattman promoted to associate publisher. The post Meredith Long Named Group Publisher of Time, Fortune, and Money appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #money appeared #associate publisher

Pushkin to publish Bass for first time in UK

Pushkin Press is to publish American writer and activist Rick Bass for the first time in the UK. Continue reading at The Bookseller

[ The Bookseller | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pushkin press

Newspaper publishers want more reporters - at the BBC's expense

Regional press owners approach corporation’s news chief, James Harding, to seek funding for journalists to cover local courts and council meetingsRegional newspaper groups want the BBC to foot the bill for reporters to cover Britain’s courts and council meetings, reported the Times on Monday.... Continue reading at The Guardian

[ The Guardian | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #james harding

For France’s Libération, Facebook Instant Articles drives a 30 percent increase in time spent

French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent #facebook users #facebook fans

Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #secret sauce

As publishers lose control, are newspaper websites a dead parrot?

Adblocking and the power of platforms such as Facebook threaten to block the pipes that lead to readersA truth is dawning on media owners (or in many cases it has dawned, but they don’t like to talk about it). Publishing is over. Obviously this isn’t true in its purest sense; publishing is... Continue reading at The Guardian

[ The Guardian | 2016-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remarkable works #platform level #device level #biggest news #mobile advertising

Daily Mirror publisher to launch 20p newspaper New Day

Cut-price title is expected to target the same mid-market audience as the Mail and ExpressThe publisher of the Daily Mirror is to launch a new national newspaper at the end of the month, just weeks after the Independent announced it was dropping its print edition.New Day, which could still... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mirror #national newspaper #independent announced

Historic Pact Marks New Era in Cuban Publishing

Publishers Weekly and Combined Book Exhibit signed a memorandum of understanding with the Cuban Book Institute calling for the parties to continue to promote "cooperation and understanding" between the U.S. and Cuban publishing industries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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