Jesse DeWitt is the digital director of language learning products at Merriam-Webster. And as you may surmise from his title, DeWitt does not devote the lion's share of his time to the dictionary publisher's social marketing—he wears many hats for the New York-based company. In fact, he shares social media responsibilities with a few other colleagues who themselves have full-time jobs at the company, while contributing a tweet here and a post there. So why is Merriam-Webster pouring time and energy—some 40 posts so far—into Peach, the social app that debuted last Friday, quickly becoming the talk of the Twittersphere? (Even if some are already calling it a techie flash in the pan.) The answered is twofold, but it starts with this fact: Peach is easy to create content with, said DeWitt, whose team has a dearth of visual images at their fingertips and little to no time to create them. For those reasons, Merriam-Webster doesn't even have an account on Instagram or Snapchat. "Visual storytelling is a real problem for us," DeWitt explained. "Obviously, we are so heavily associated with words. It's not like we have this great library of assets we can draw from like a magazine might have. It's been an impediment in using Instagram or Snapchat. Peach has nice built-in commands that give you a quick and easy way to post something visual." Here's what he's talking about. Peach, created by Vine founder Dom Hofmann, lets users find their friends through their phone contacts and... Continue reading at 'AdWeek'
[ AdWeek | 2016-01-14 00:00:00 UTC ]
News tagged with:
#david bowie
#president obama
#union address
#digital natives
With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
More news stories like this | News stories tagged with:
#digital content
#digital publishers
#wider range
Springer Nature is extending its content sharing pilot with site ResearchGate, originally launched in March, with a new phase that will see the publisher roll out four times as much content on the platform. Continue reading at The Bookseller
[ The Bookseller | 2019-07-11 04:52:05 UTC ]
More news stories like this | News stories tagged with:
#springer nature
#originally launched
A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with:
#content publisher
#raised $9
[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
More news stories like this | News stories tagged with:
#bonnier
#digital content
#push notification
#high priority
HarperCollins has bought We Just Clicked, described as "a love story for the Instagram generation", and a second novel from romantic comedy author Anna Bell. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 23:59:03 UTC ]
More news stories like this | News stories tagged with:
#harpercollins
#love story
Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 20:37:03 UTC ]
More news stories like this | News stories tagged with:
#verso
#—bloomberg news
#fake news
#tech companies
Hachette Books Ireland has snapped up an "incredible" debut novel by Irish journalist Sophie White about the world of Instagram influencers. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 14:38:06 UTC ]
More news stories like this | News stories tagged with:
#debut novel
The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to ... Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and outfits of the day? But the New York Public Library pulled it off,... Continue reading at AdWeek
[ AdWeek | 2019-06-14 20:20:07 UTC ]
More news stories like this | News stories tagged with:
#literary fiction
#instagram stories
In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
More news stories like this | News stories tagged with:
#digital content
#digital publishing
#digital channels
There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
More news stories like this | News stories tagged with:
#quality content
The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
More news stories like this | News stories tagged with:
#news publishers
In their 31st year, the Lammys were sponsored by the Big Five publishers, independent houses, booksellers, and other retailers. The post Lambda Literary 2019 Awards Issued in 24 Categories in LGBTQ+ Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-05 05:30:38 UTC ]
More news stories like this | News stories tagged with:
#independent houses
#31st year
Social platform's latest tech can detect non-consensual intimate images before they're reported, but victims won't be alerted. Continue reading at Stuff
[ Stuff | 2019-05-31 23:30:00 UTC ]
More news stories like this | News stories tagged with:
#social platform
Stephanie Burt’s target demographic is “people who do not, or do not yet, read nearly as much” as she does. Continue reading at The Washington Post
[ The Washington Post | 2019-05-30 14:41:42 UTC ]
More news stories like this |
Wildfire has scooped a book based on the "endlessly amusing" and hugely popular Instagram comic Strange Planet by Nathan Pyle. Continue reading at The Bookseller
[ The Bookseller | 2019-05-30 12:17:03 UTC ]
More news stories like this | News stories tagged with:
#book based
Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday
[ Digiday | 2019-05-29 04:01:04 UTC ]
More news stories like this | News stories tagged with:
#engaging content
#publisher content
#digiday research
Adults in the U.S. will spend the same number of average minutes per day on Facebook and Snapchat this year as they did in 2018, but they will devote more time to Instagram, according to the latest figures from eMarketer. The consultancy found that U.S. adult Facebook users are spending an... Continue reading at AdWeek
[ AdWeek | 2019-05-28 10:00:50 UTC ]
More news stories like this | News stories tagged with:
#latest figures
Intel isn’t the only chipmaker aiming to remold the PC industry to its vision. At Computex in Taiwan on Monday, Nvidia revealed RTX Studio laptops, a new initiative focused on giving content creators powerful computer hardware and rock-solid, creation-focused drivers to match.These powerful... Continue reading at PC World
[ PC World | 2019-05-27 07:30:00 UTC ]
More news stories like this | News stories tagged with:
#ll find
Facebook also said its automated detection software that eliminates illicit content is improving: It now automatically detects and removes more than half of the hate speech on its platform. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-05-23 21:53:49 UTC ]
More news stories like this | News stories tagged with:
#hate speech
Facebook’s latest report lays out the sheer scale of its battle against fake accounts, spam, and other abuses. Continue reading at Wired
[ Wired | 2019-05-23 21:09:55 UTC ]
More news stories like this | News stories tagged with:
#fake accounts
#sheer scale