Jesse DeWitt is the digital director of language learning products at Merriam-Webster. And as you may surmise from his title, DeWitt does not devote the lion's share of his time to the dictionary publisher's social marketing—he wears many hats for the New York-based company. In fact, he shares social media responsibilities with a few other colleagues who themselves have full-time jobs at the company, while contributing a tweet here and a post there. So why is Merriam-Webster pouring time and energy—some 40 posts so far—into Peach, the social app that debuted last Friday, quickly becoming the talk of the Twittersphere? (Even if some are already calling it a techie flash in the pan.) The answered is twofold, but it starts with this fact: Peach is easy to create content with, said DeWitt, whose team has a dearth of visual images at their fingertips and little to no time to create them. For those reasons, Merriam-Webster doesn't even have an account on Instagram or Snapchat. "Visual storytelling is a real problem for us," DeWitt explained. "Obviously, we are so heavily associated with words. It's not like we have this great library of assets we can draw from like a magazine might have. It's been an impediment in using Instagram or Snapchat. Peach has nice built-in commands that give you a quick and easy way to post something visual." Here's what he's talking about. Peach, created by Vine founder Dom Hofmann, lets users find their friends through their phone contacts and... Continue reading at 'AdWeek'
[ AdWeek | 2016-01-14 00:00:00 UTC ]
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[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
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The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek
[ AdWeek | 2018-06-27 00:00:00 UTC ]
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[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
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One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way. The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-18 00:00:00 UTC ]
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A new, refreshing bible for young black women aims to speak to a demographic neglected by mainstream self-help. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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Snapchat is opening up to outside developers and apps for the first time in a bid to boost user growth with new features and collaborations. In doing so, the video messaging app is following the footsteps of its rival Facebook, which first welcomed outside developers in 2007. That helped... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-14 00:00:00 UTC ]
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In recognition of the Singapore Book Council's 50th anniversary, the Asian Festival of Children's Content names Singapore its 'Country of Focus.' And in the States, Macmillan and Binc open a second year of diversity-driven bookseller scholarships. The post Industry Notes: Asian Festival of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-04 00:00:00 UTC ]
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Nick Coveney, former digital innovation director at HarperCollins, has joined Kobo as publisher relations and content lead for the UK, Australia and New Zealand. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
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'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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In a move that shows where the future of storytelling may be headed, HBG has teamed with Amazon to create an interactive title specifically for Amazon's voice-activated digital assistant aimed at children, Echo Dot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
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While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek
[ AdWeek | 2018-05-22 00:00:00 UTC ]
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With recent music licensing deals between Facebook and record labels like Sony, Warner Music, Universal and other European publishers, it would seem as if Facebook, and by extension Instagram, is uniquely poised to bring soundtracks to shared videos.... Continue reading at Engadget
[ Engadget | 2018-05-08 00:00:00 UTC ]
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Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook's payments system. The Facebook-owned app announced last March that it planned to enable people to book services or make... Continue reading at AdWeek
[ AdWeek | 2018-05-07 00:00:00 UTC ]
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Among the most challenging issues for Facebook is its role as the policeman for the free expression of its two billion users. Now the social network is opening up about its decision-making over which posts it decides to take down - and why. On Tuesday the company for the first time published the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-04-24 00:00:00 UTC ]
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Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Outbrain, Taboola and Revcontent have launched new products aimed at premium publishers in the past three months. The post Content recommendation networks look for a second act appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Agency creatives famously maintain all sorts of side projects, from a collection of fonts based on late rock stars' handwriting to a book based on an Instagram account summarizing millennial life. These efforts tend to get political (as so many things do these days), and ad folk have been... Continue reading at AdWeek
[ AdWeek | 2018-04-19 00:00:00 UTC ]
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Jennifer Egan, Benjamin Myers and Paul Lynch are among the authors shortlisted for the £25,000 Walter Scott Prize for Historical Fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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