Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

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Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications

Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big children #brands push

The Works sees 'highest ever' monthly sales figure

The Works achieved its “highest ever” monthly sales figure in December 2012 as it saw... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Why Native Ads Are Bad News for Some Agencies

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek

[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zenith media #content creation #due respect #signs point #online survey

Is a new 'Harry Potter' short film in the works?

'Harry Potter' cast members are reportedly filming a short movie that will be screened at the franchise's theme parks. What will the new film show? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #short film #theme parks

Publishers, Agents Turn to Latin America Amid Crisis in Spain

Spain’s financial crisis and slump in book sales has led Spanish-language publishers to focus on Latin America, with agents bypassing Spain to sell rights directly in the region. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial crisis #book sales #latin america

How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luxury hotel #human touch #financial services

Clark leaves Piccadilly to start own agency

Former commissioning editor of Piccadilly Press Anne Clark has left to start her own literary... Continue reading at The Bookseller

[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-year results

Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
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Making the Penguin Random House Merger Work

The trick to making the Random House/Penguin Group merger work will be to create a publisher that can take advantage of the resources and economies of scale a company with revenue of $4 billion brings and combine that with an editorial approach that emphasizes close cooperation with authors,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial approach

Nick Davies returns to Hodder after restructure

Hodder & Stoughton is to undergo a restructure in the new year, creating two separate... Continue reading at The Bookseller

[ The Bookseller | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton

Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue

Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Chinese authorities ask booksellers to ban Japanese works

The government is also pressuring Chinese publishers to stop translating and publishing Japanese content as tension increases between the two countries. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese authorities

Frankfurt Briefcase 2012: What the American Agencies Are Bringing to the Fair

At this year’s publishing pow-wow in Germany: John Banville channels Raymond Chandler; Daniel Woodrell explores a 1929 American bombing; Michael Pollan gets elemental; Elif Batuman tries fiction; and Lionel Shriver goes to Iowa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american agencies #michael pollan #elif batuman #lionel shriver

The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content