Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Libraries across the country are taking part in a high-tech treasure based on Simon Mayo’s... Continue reading at The Bookseller
[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget
[ Engadget | 2013-04-04 00:00:00 UTC ]
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#continue publishing
#print formats
#full statement
#image credit
HarperCollins and Hachette UK are the first UK publishers to introduce a refined agency model... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Fairfax Media is rolling out a number of initiatives this year as part of its ‘Fairfax of the Future’ strategy which aims to streamline operations and support the publisher’s shift to multi-platform delivery. The compa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-20 00:00:00 UTC ]
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#fairfax media
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Andrés Rodríguez, the publisher and founder of SpainMedia, has much at stake in the debut this month of a Spanish-language edition of Forbes, the American business magazine. Continue reading at The New York Times
[ The New York Times | 2013-03-17 00:00:00 UTC ]
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UK bookstores are experimenting with exclusive chapters and other offers to lure customers into stores and away from online shopping at Amazon, but some doubt its efficacy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-13 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns
Ruth Killick, publicity director at Profile Books, is leaving the company to set up her own PR... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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#profile books
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Four top publishers Tuesday reaffirmed their commitment to print and discussed revenue ideas for bolstering their products. The discussion was part of an executive roundtable at the Key Executives Mega Conference in New Orleans. The publishers of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-20 00:00:00 UTC ]
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Murakami's Japanese publisher Bungeishunju and his US representation, Knopf, have not indicated when the book will be translated into English. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-20 00:00:00 UTC ]
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#haruki murakami
After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Penguin is raising awareness of a forthcoming fiction launch today (14th February), encouraging... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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#rosie project
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Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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#penguin children
Agent Juliet Mushens has joined Jonathan Conway at The Agency Group, as it opens a new UK... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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The Government's official response to the Culture, Media and Sport's Select Committee... Continue reading at The Bookseller
[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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It is no surprise to see aphorism alive and thriving in our current celebrity climate. The forgotten, it may be assumed, never said anything interesting, whereas choice words of the famous live forever at cocktail parties and in book reviews. To carry a portfolio of pithy quotations is to... Continue reading at Slate
[ Slate | 2013-02-02 00:00:00 UTC ]
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After creating a pop culture phenomenon with a profane children’s book, Go The F*ck To Sleep, Adam Mansbach is back with Rage is Back. Here, he talks about using the momentum of success while writing a brand new chapter. How do you follow up a giant fucking phenomenon? If you’re Adam... Continue reading at Fast Company
[ Fast Company | 2013-02-01 00:00:00 UTC ]
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#*ck
#audio version
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Annual subscriptions to Sullivan's new, independent The Dish blog are pre-selling at $19.95. Andrew Sullivan announced Wednesday, via Twitter, that his soon-to-be-self-published blog has just passed $500,000 in pre-subscription sales. The announcement comes less than a month after... Continue reading at Fast Company
[ Fast Company | 2013-02-01 00:00:00 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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#advance publications