Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of upwards of 1 million visitors per month, and a television producer that sees on average 1 million viewers per episode of “Weekends with Yankee,” Yankee has a far larger footprint than it started with 83 years ago. But to achieve this outward expansion, Kate Hathaway Weeks, director of marketing and business development for Yankee Publishing, says that it was important to identify the brand aspects that appealed to those outside of the immediate area, in order to associate the brand with being “the ultimate destination for New England travel, food and home,” and gain brand evangelists across the country. We sat down with Hathaway Weeks to discuss how leaning into brand loyalty has allowed the regional magazine to blossom into a national, and even international, media company, and what steps you can take to build deeper loyalty within your own brand. Folio: When you first started at Yankee in 2014, you came in with an entire plan to expand the brand’s footprint beyond the print. Can you talk a little bit about which brand extensions you’ve had success with and why those things have worked for Yankee? [caption id="attachment_161817" align="alignright" width="150"] Kate Hathaway... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period. The Spring 2018 figures—drawn from the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-22 00:00:00 UTC ]
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The Bristol Mayor has reportedly reversed a decision on cuts which would have seen 17 of the city’s 27 libraries closed. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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Children’s author Horatio Clare is calling for magazine publishers such as Egmont to stop giving away plastic toys, saying the amount of non-disposable plastic used in their giveaways amounts to 3,000 tonnes every year. Continue reading at The Bookseller
[ The Bookseller | 2018-06-19 00:00:00 UTC ]
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[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
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A new investigative biography of Vice President Mike Pence, 'The Shadow President,' will be released this August by St. Martin's Press. It is the latest in big-name political books from Macmillan, which has released two other marquee politics titles this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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HarperCollins Children’s Books has revealed the cover of Judith Kerr’s new picture book to celebrate the author’s 95th birthday. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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A group of investors led by Esteem Media founder Adam Japko has acquired the company six weeks after allegations surfaced against owner Kevin Thomas. The post Maine Magazine Finds New Owners After Harassment Allegations Force Sale appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-14 00:00:00 UTC ]
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How a regional magazine looked beyond its borders for growth. The post Yankee: From Humble New England Beginnings to National Syndication appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-12 00:00:00 UTC ]
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Columbus Monthly, Seattle Met, and 5280 take home coveted General Excellence prizes, while Texas Monthly earns a total of five awards. The post Texas Monthly and 5280 Clean Up at the City and Regional Magazine Awards appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-06 00:00:00 UTC ]
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This summer Hoopla, the digital arm of Midwest Tape, which provides digital media lending services for more than 1,600 U.S. and Canadian public libraries, is marking its fifth year since startup. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Founded in 1918 in New York City, Church Publishing Inc. is celebrating its first century this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Octopus imprint Cassell has acquired an oral history of the stories behind "groundbreaking and controversial" magazine covers, edited by former editorial director of Hearst Ian Birch. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
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Calling it 'a truly essential organization for making our marketplace work,' Canadian publishers say they'll honor the Access Copyright revenue collection agency, which is under sustained attack from the education sector. The post Beleaguered Access Copyright, Turning 30, Is Honored by Canadian... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-25 00:00:00 UTC ]
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Literary periodical The London Magazine is launching a new literary award for debuts in partnership with law firm Collyer Bristow. Continue reading at The Bookseller
[ The Bookseller | 2018-05-22 00:00:00 UTC ]
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Amid signs of financial distress, the Andy Warhol-founded glossy is reportedly folding after 49 years. The post Interview Magazine Is Shutting Down, Staffers Say appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-21 00:00:00 UTC ]
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Rosie Revere, Engineer, a bestselling picture book about a girl who dreams of becoming an engineer, will be turned into a series of chapter books this autumn by the publisher Abrams. Continue reading at The Bookseller
[ The Bookseller | 2018-05-19 00:00:00 UTC ]
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YA novelist Sarah J Maas is to write her first series for adults, set to be published by Bloomsbury in late 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-05-19 00:00:00 UTC ]
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How brands are harnessing social, live streaming and special editions to make the most out of the last House of Windsor wedding for the next few decades. The post Magazines Lean into the Royal Wedding Across Platforms appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-18 00:00:00 UTC ]
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Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-17 00:00:00 UTC ]
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