Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of upwards of 1 million visitors per month, and a television producer that sees on average 1 million viewers per episode of “Weekends with Yankee,” Yankee has a far larger footprint than it started with 83 years ago. But to achieve this outward expansion, Kate Hathaway Weeks, director of marketing and business development for Yankee Publishing, says that it was important to identify the brand aspects that appealed to those outside of the immediate area, in order to associate the brand with being “the ultimate destination for New England travel, food and home,” and gain brand evangelists across the country. We sat down with Hathaway Weeks to discuss how leaning into brand loyalty has allowed the regional magazine to blossom into a national, and even international, media company, and what steps you can take to build deeper loyalty within your own brand. Folio: When you first started at Yankee in 2014, you came in with an entire plan to expand the brand’s footprint beyond the print. Can you talk a little bit about which brand extensions you’ve had success with and why those things have worked for Yankee? [caption id="attachment_161817" align="alignright" width="150"] Kate Hathaway... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
News tagged with:
#user experience
#strategic initiatives
#taking place
#hilton midtown
#digital publisher
Stockbridge branch to open under Waterstones name rather than appearing independent Waterstones has backtracked on plans to open one of its new unbranded stores in a district of Edinburgh that is already home to an independent bookshop – following an outcry that included criticism from figures... Continue reading at The Guardian
[ The Guardian | 2018-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unbranded stores
#independent bookshop
#james daunt
The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
More news stories like this |
The white suit-and-white hat–wearing Wolfe made his name as a literary journalist and found bestselling success with such books as 'The Electric Kool-Aid Acid Test,' 'Bonfire of the Vanities,' and the NBA-winning 'The Right Stuff.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary journalist
#tom wolfe
The news comes days after a former employee accused company co-founder Kevin Thomas of assault and intimidation. The post Maine Magazine Publisher Cancels Festival After Assault Allegations appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#assault allegations
Once an anomaly in author contracts, morality clauses are becoming a standard tool for publishers looking to protect themselves against misbehaving authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers turn
#morality clauses
#author contracts
Boosted by sales of more than 358,000 copies of 'A Higher Loyalty' by James Comey, print unit sales rose 7% in the week ended Apr. 22, 2018 over the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james comey
#higher loyalty
The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands,... Continue reading at AdWeek
[ AdWeek | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing world
#conduct business
The Authors Guild and literary journal Epiphany magazine have partnered to launch the Breakout 8 Writers Prize, established to "recognize outstanding emerging literary voices" among college students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors guild
#college students
Hearst Magazine's chief content officer sits down with Folio: for a one-of-a-kind interview. The post Joanna Coles on Magazines, Her New Book and the Digital Age appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joanna coles
#digital age
#hearst magazine
While legacy magazines falter, two digital media veterans think their cannabis-focused publication Gossamer may be the future. Weed and print media may have more in common than rolling papers.Read Full Story Continue reading at Fast Company
[ Fast Company | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print media
Sharmaine Lovegrove has launched an online magazine dedicated to Caribbean literature. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sharmaine lovegrove
Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity. The post Teen Vogue is ditching print, but it’s still... Continue reading at Digiday
[ Digiday | 2018-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#snapchat appeared
#teen vogue
A treatise on making moral decisions in an immoral age–or the excuses of a man Donald Trump calls a "slimeball" who "always ends up badly and out of whack"–the new James Comey book is from Macmillan, which published 'Fire and Fury' earlier this year. The post Macmillan’s Second Major Political... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post macmillan
#james comey
#higher loyalty
Former FBI Director James Comey's memoir, out Tuesday, joins a long list of juicy tomes by Washington power players. Beyond settling scores, the best can offer real insight into the inner workings of government. Here are some classics of the genre. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long list
In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman's Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles will have special, peel-off top covers with the logos and fonts the titles used in the 50s, as... Continue reading at AdWeek
[ AdWeek | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst titles
#good housekeeping
Stay on top of the latest tech with PCWorld’s Digital Magazine. Available as single copies or as a monthly subscription, it highlights the best content from PCWorld.com—the most important news, the key product reviews, and the most useful features and how-to stories—in a curated Digital Magazine... Continue reading at PC World
[ PC World | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#battery life
#quickly turned
#video review
Yassmin Abdel-Magied, an Australian author and Muslim activist who was slated to speak at the PEN World Voices festival in New York this month, has been deported from the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#australian author
A Guardian investigation shows there were whole months last year when not a single BAME person featured on the cover of our biggest-selling magazines. And when it comes to children’s magazines, the problem is even worse Women’s magazine editors have always understood the importance of a good... Continue reading at The Guardian
[ The Guardian | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular magazines
#queen victoria
#bestseller status
#marie claire
Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder children