Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of upwards of 1 million visitors per month, and a television producer that sees on average 1 million viewers per episode of “Weekends with Yankee,” Yankee has a far larger footprint than it started with 83 years ago. But to achieve this outward expansion, Kate Hathaway Weeks, director of marketing and business development for Yankee Publishing, says that it was important to identify the brand aspects that appealed to those outside of the immediate area, in order to associate the brand with being “the ultimate destination for New England travel, food and home,” and gain brand evangelists across the country. We sat down with Hathaway Weeks to discuss how leaning into brand loyalty has allowed the regional magazine to blossom into a national, and even international, media company, and what steps you can take to build deeper loyalty within your own brand. Folio: When you first started at Yankee in 2014, you came in with an entire plan to expand the brand’s footprint beyond the print. Can you talk a little bit about which brand extensions you’ve had success with and why those things have worked for Yankee? [caption id="attachment_161817" align="alignright" width="150"] Kate Hathaway... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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Blackadder actor Tony Robinson has expressed his anger at Bristol councillors over their plans to close 17 of the city's libraries, calling them "stupid bastards" on social media. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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These are the Facebook execs using Twitter to promote the social network and attack its critics. The post The Facebook execs who turn to Twitter for publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-01 00:00:00 UTC ]
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An appetite for hyper-local journalism hasn’t diminished, despite digital media’s disruptive impact. The post City Magazines Fill the Newspaper Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-26 00:00:00 UTC ]
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She'll be succeeded by Jessica Pels, site director for Marie Claire. The post Amy Odell Exits Cosmopolitan.com, Hearst Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-25 00:00:00 UTC ]
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Chris Ferrell's newly formed Endeavor Business Media acquires Grand View's Process Flow Network, says more deals are on the horizon. The post Former SouthComm CEO Starts New Company, Acquires Three Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-23 00:00:00 UTC ]
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Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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For independent and non-profit outlets, small shifts in algorithms – as Mark Zuckerberg just introduced – can pose an existential threatFacebook’s recent company announcement should scare anyone who values independent and non-profit media.In response to mounting criticism over its role in... Continue reading at The Guardian
[ The Guardian | 2018-01-21 00:00:00 UTC ]
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A look inside Meredith's latest foray into celebrity-branded magazines. The post Magazine Review: Hungry Girl Leaves Me Starving for More Content and Better Design appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-18 00:00:00 UTC ]
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Regional pubs need to be visible in the marketplace, but declining margins make it difficult to justify retailers' fees. The post City and Regional Magazines’ “Darkest Hour” at Retail appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-17 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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In 2017 the marginal growth was propelled not by breakout bestsellers, but by undervalued—perhaps literally—midlist writers. Continue reading at The Bookseller
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
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Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Will this be the year magazine media turns itself around, or should we expect more doom and gloom? The post 3 Predictions for Magazine Media in the Year Ahead appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-11 00:00:00 UTC ]
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After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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An upcoming article may reveal the creator of the infamous “Shitty Men in Media” list. Now women in the industry are fighting back. Earlier today, rumors began circulating on Twitter that a well-known magazine is planning to publish an article about the so-called “Shitty Men in Media” list. The... Continue reading at Fast Company
[ Fast Company | 2018-01-09 00:00:00 UTC ]
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Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Despite a torrid year, leading media agency says UK consumer magazine market has been ‘seriously undervalued’ by marketersThe death of magazines has been overplayed, according to a leading media agency, despite a torrid year that has featured the British title Glamour ending its monthly print... Continue reading at The Guardian
[ The Guardian | 2017-12-25 00:00:00 UTC ]
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Private equity firm Aurelius has bought wholesaler and distributor Connect Books from distribution company the Connect Group for £11.6m. Continue reading at The Bookseller
[ The Bookseller | 2017-12-22 00:00:00 UTC ]
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From Playboy to Vanity Fair, several key decisions made this year will have profound repercussions in the years ahead—for better or worse. The post Magazine Media’s Year in Review: A Series of Interesting Choices appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-21 00:00:00 UTC ]
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