How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]

Other Publishing stories related to: 'How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper'


What Hispanics Are Buying: Spanish-Language Publishing 2013

As book publishers continue to expand their offerings to meet the needs of Hispanic consumers, it is important to look at the genres and formats of the books these consumers are likely to purchase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
More news stories like this |


Ebooks and Libraries in the Spanish-speaking World

In Mexico City librarians from Colombia, Mexico and Spain agreed there remained numerous challenges to libraries offering digital content and lending ebooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-speaking world


Guinness World Records Signs Deal with China’s Largest ELT Publisher

In a ceremony at the 2013 Beijing International Book Fair, Guinness World Records (GWR) and China’s Foreign Language Teaching and Research Publishing (FLTRP) signed an agreement for the publication of the 2014 Chinese-language edition of the Guinness World Records annual book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this |


The Global 60: The World's Largest Book Publishers, 2013

Despite concerns about consolidation among publishing houses, sales of the top 10 companies accounted for 55% of revenue of the 50 publishers that are on the list for both 2012 and 2011, down from 57% in 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses


Turin, Italy, to Host World Newspaper Congress in 2014

The World Association of Newspapers and News Publishers (WAN-IFRA), today invited the world's press to attend the 66th World Newspaper Congress and 21st World Editors Forum, to be held in Torino, Italy, from 9 to 11 June 2014. The invitation wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world association #today invited


Is the World’s Largest Translator of German Literature in India?

Seagull Books, based in Kolkata, India, is perhaps the world's most prolific translator of German books into English in the world, says Deutsche Well. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german literature


Argentine Isol Takes Home World’s Largest Children’s Lit Prize

The Argentine illustrator known as “Isol” has won the world’s largest award for children’s literature, the SEK 5m (roughly $766,000) Astrid Lindgren Memorial Award. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest children #largest award


Parenting.com and TODAY.com Partner in Cross-Branding Strategy

Bonnier’s Parenting website announced its partnership with the TODAY show’s website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
More news stories like this |


British Newspaper News of the World Folds

After the latest controversy broke in a string of revelations concerning phone hacking conducted by editorial staff, British newspaper News of the World is folding. News International’s chairman deputy COO of News Corp. James Murdoch says that Sunday will be the last edition of the newspaper. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial staff #james murdoch


Inland Press Association and Southern Newspaper Publishers Association Merge to Become America’s Newspapers

America’s Newspapers—the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association—was ceremonially launched Oct. Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-07 15:10:01 UTC ]
More news stories like this | News stories tagged with: #publishers association


Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #social platforms #ll receive


HC Buys Spanish Rights for Backman Books; Forms Spanish Acquisitions Board

HarperCollins has acquired world Spanish rights to seven books by Swedish international bestselling author Fredrik Backman, and has also formed an International Spanish Acquisitions Board, which will work to expand the reach of HC’s Spanish-language titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language titles


On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
More news stories like this |


Ready for a language lesson? Video shows you how to say 'Merry Christmas' in many languages

This video could come in handy today. You can learn how to wish people Merry Christmas in Portuguese (Feliz Natal), Tagalog (Maligayang Pasko) or in a bunch of other languages. Ampersand Travel put this video together — and invites others to add their own entry on the company’s Facebook page.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video shows #merry christmas


If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands


The Spanish Bookstage: A New Platform for Spanish Rights

Exclusive: Two Barcelona literary agents launch The Spanish Bookstage, a new online rights and licensing platform for Spanish-language book titles. The post The Spanish Bookstage: A New Platform for Spanish Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish rights


BEA, LéaLA, and Expolit Book Fairs Highlight Books in Spanish: Spanish Publishing 2015

Book fairs have become much more aware of the purchasing power of the Hispanic population in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fairs #hispanic population


J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated children #world cup #marketing effort


Is Dawn Finally Breaking For E-books in Spanish? Spanish Books Spring 2014

In recent months, the double-digit sales growth of ebooks in English has begun to plateau, but since the Spanish-language book market tends to be around three to five years behind the English-language market, ebook sales of Spanish books in the U.S. are just beginning to gain traction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish books #recent months #english-language market #ebook sales #gain traction