Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with:
#trinity mirror
#google amp
#header bidding
Springer Nature, one of three Projekt Deal publishers, cites agreements with 99-percent of Germany's higher-learning institutions. The post Springer Nature Says More than 99 Percent of German Higher Learning Joins DEAL appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-08 00:08:15 UTC ]
More news stories like this | News stories tagged with:
#springer nature
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad inventory
#digital publisher
The Circana BookScan analysis of the US print market in March shows that Q1 2024 was 15 percent ahead of where it was in 2019. The post Circana BookScan on March 2024: US Print Books 2 Percent Under 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-16 20:56:31 UTC ]
More news stories like this | News stories tagged with:
#circana bookscan
#print market
#bookscan
Brandon Sanderson raised more than $16 million from 55,000 people to fund a leatherbound edition of 'Words of Radiance.' The total is the most ever raised on the crowdfunding platform BackerKit. The campaign, launched earlier this week, ends March 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#launched earlier
Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | News stories tagged with:
#lawsuit filed
#dominant position
#digital advertising
#czech republic
#publishers including
Updated terms of service for Spotifiy's indie author audiobook distribution platform Findaway Voices appeared to give Spotify broad powers to reuse content. An outcry forced a revision of terms, but clarification is still needed, say authors and affiliates. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook
Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#$7 million
#media landscape
#digital media
The Mac, formerly the more austere Macintosh, turns 40 today, putting Apple’s longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it’s been for decades. From a... Continue reading at Engadget
[ Engadget | 2024-01-24 16:15:20 UTC ]
More news stories like this | News stories tagged with:
Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with:
#media companies
#growing number
#independent publisher
The AAP StatShot report for October shows US book publishing revenues at US$10.6 billion in the first 10 months of 2023. The post AAP StatShot: US Industry Was Up 1.8 Percent in October appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-09 20:42:57 UTC ]
More news stories like this | News stories tagged with:
#october appeared
#aap statshot
#book publishing
How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#privacy reckoning
#digital media
The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#final episode
#oral history
#privacy reckoning
#blurred lines
#digital media
The father of Jeffrey Dahmer, he wrote a memoir that one reviewer said sought to “peer not just into the soul of his son but into his own.” Continue reading at The New York Times
[ The New York Times | 2023-12-13 00:00:21 UTC ]
More news stories like this | News stories tagged with:
#serial killer
#memoir
US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
More news stories like this | News stories tagged with:
#post aap
#statshot report
#book market