Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with:
#trinity mirror
#google amp
#header bidding
A 26.8-percent decrease in returns was a factor in the US market's trade net sales in June, according to the AAP's new StatShot report. The post AAP StatShot: US Book Industry Was Up 6.2 Percent in June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-19 21:48:55 UTC ]
More news stories like this | All news stories tagged with:
#book industry
#statshot report
#aap statshot
#june appeared
The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#live updates
#taking place
#open web
#ad exchanges
Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | All news stories tagged with:
#publishing division
#significant cuts
#challenging year
#free app
#latest updatesget
#guardian australia
It’s almost Labor Day so the sales have started to trickle in. Here’s a cool one. A whole bunch of Lego sets are on sale for 25 percent off from, uh, Barnes & Noble. That may not make sense on paper, but we assure you that these discounts are very real. It’s tough to pick the “best”... Continue reading at Engadget
[ Engadget | 2024-08-26 15:23:20 UTC ]
More news stories like this | All news stories tagged with:
#barnes
#harry potter
#follow @engadgetdeals
#buying advice
#star wars
#lcd screens
Paramount is laying off 15 percent of its US workforce, according to reporting by Deadline. This follows a lean second quarter earnings report in which total revenue fell short from an expected $7.21 billion to $6.81 billion. The layoffs will impact around 3,000 people. “The industry continues... Continue reading at Engadget
[ Engadget | 2024-08-13 15:31:20 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#revenue growth
#staff memo
#inflection point
#streaming service
Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestselling author
#creative director
When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#publishers make
#great place
#makes sense
#run ads
#ad formats
#$250 million
#$5 million
Increases in adult nonfiction and children's fiction sales contributed to strong numbers in May's StatShot report on the US book market. The post AAP StatShot: US Trade Publishing Up 16.5 Percent in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-18 19:44:56 UTC ]
More news stories like this | All news stories tagged with:
#trade publishing
#book market
#statshot report
#adult nonfiction
#aap statshot
Amazon Prime Day 2024 has brought a bunch of solid tech deals on some of our favorite gadgets. The annual shopping event is a great time for Prime members to put that subscription to work and actually get some good deals on gadgets including tablets, earbuds, robot vacuum cleaners and more. This... Continue reading at Engadget
[ Engadget | 2024-07-17 00:20:35 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#yahoo life
#fitness trackers
#mopping capabilities
#storage bag
#detangling comb
#long barrels
#bundle includes
#storage case
The webcomics pioneer went public June 27 at a $21.00 per share price, the high end of its projected range and generate total proceeds of about $315 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$315 million
#share price
#$300 million
Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#good morning
This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#tv briefing
Mr. Potter narrated the epic sagas of popular comic book heroes and villains on his channel Comicstorian. Continue reading at The New York Times
[ The New York Times | 2024-06-11 20:31:26 UTC ]
More news stories like this | All news stories tagged with:
#comic book
Ruth Whippman had three sons and a lot of questions. In her memoir “Boy Mom,” she hopes to offer parents some of the reporting she gathered on the road to understanding her children. Continue reading at The New York Times
[ The New York Times | 2024-06-06 13:28:10 UTC ]
More news stories like this | All news stories tagged with:
#memoir
The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
#editorial assistant
Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
More news stories like this | All news stories tagged with:
#macmillan
#ebooks
#macmillan learning
#cengage learning
The newly released 2024 APA consumer survey shows a rise in US audiobook revenues, 63 percent saying they use a subscription. The post Audio Publishers Association Survey: 9-Percent Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-03 13:01:03 UTC ]
More news stories like this | All news stories tagged with:
#publishers association
#audiobook
Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | All news stories tagged with:
#cookbook
#times square
Books for Africa celebrated shipping 60 million donated books to all countries on the African continent since 1988 at its annual fundraiser, held May 10. During her presentation, guest speaker Mathilde Mukantabana, Rwanda's ambassador to the U.S., stressed how difficult it still is for many... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#african continent