In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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With Super Thursday just behind us, the big autumn releases on the runway, the Booker a few days away, and FBF around the corner, Philip Jones takes stock. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 22:47:12 UTC ]
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Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 19:48:04 UTC ]
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Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
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London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 16:41:08 UTC ]
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Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-10 04:01:32 UTC ]
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With a good summer and the beginnings of a strong fall, booksellers at this year's Pacific Northwest Booksellers Association annual trade show, were decidedly upbeat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights: The post Digiday Video: When it comes to making good... Continue reading at Digiday
[ Digiday | 2019-10-08 04:00:19 UTC ]
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"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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A pair of historical novels maps a journey of discovery about World War II and its effects on noncombatants’ lives. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-07 04:00:00 UTC ]
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Doubleday has made a “substantial” six-figure pre-empt on a debut novel by academic and comedian Marianne Cronin about two women who meet at an art class. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 09:03:45 UTC ]
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Steven Hassan argues that there’s something unnatural in the president’s appeal. Continue reading at The Washington Post
[ The Washington Post | 2019-10-04 02:27:32 UTC ]
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Spawn will soon become the longest-running creator-owned comic book series. The creator, Mr. McFarlane, is already thinking about Issue No. 600. Continue reading at The New York Times
[ The New York Times | 2019-10-03 16:14:54 UTC ]
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Is it panel-to-panel representation? Is it casting? This reader has some opinions on what makes a good comic book adaptation, and some good candidates. Continue reading at Book Riot
[ Book Riot | 2019-10-03 10:42:51 UTC ]
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IDW announced a group of new executive hires in its publishing division including Rebekah Cahalin, Tara McCrillis, Jud Meyers, Rosalind Morehead, and Anna Morrow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
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Lucy Ellmann, Mark Haddon and Deborah Levy are among the authors on a shortlist dominated by indie presses for this year’s Goldsmiths Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 14:28:53 UTC ]
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Bookshops have revealed their favourite books of 2019 with books by Michelle Obama, Max Porter and Greta Thunberg among the shortlisted titles for the Books Are My Bag Readers Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 12:48:18 UTC ]
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This year’s Insider Talks, ICv2's annual conference on comics and pop culture trends, will feature presentations by Graphix publisher David Saylor, ComicHub v-p Atom! Freeman, Comixology CEO David Steinberger and others. The event will be held Oct. 7 at Pace University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-02 04:00:00 UTC ]
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The novel has sparked thoughtful conversations about where women fit into a male-centric narrative. Continue reading at The Washington Post
[ The Washington Post | 2019-10-01 12:00:00 UTC ]
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Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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