When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I asked him if he lost followers. In true Guy style, he admitted that yes, he had lost followers--but not nearly as many as he gained. Incidentally, in the time I wrote this post, Guy Kawasaki tweeted five times and gained 41 new followers, debunking the theory that too many tweets is bad for your presence.While Guy's follow/loss philosophy make sense, for most people it's unsettling to see our numbers on social media sites take a hit, even temporarily. However, we rarely talk about what actions will hurt your friend and follower count in the social space. With that in mind, here are five ways to drop your network numbers in a flash.1. The self-congratulatory retweet. While a little self-promotion is good for personal branding, you can take things a step too far. I'll be the first person to admit that every now and again I'll retweet a compliment from a follower, immediately realizing that I forgot to retweet with comment or a "thanks." Yes, this itsy bitsy RT with comment feature is your friend. If someone tweets about something you do or why they think you're great, make sure that you thank them in a retweet with comment, but avoid retweeting without any humbling context or word... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-01 00:00:00 UTC ]
Biz Stone's and Ev Williams's fledgling online publishing platform takes a few more social steps toward maturity. Medium, from the same minds that brought us Twitter, is already a new kind of online publishing platform...and now it's trying out a novel commenting system for published pieces:... Continue reading at Fast Company
[ Fast Company | 2013-02-08 00:00:00 UTC ]
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Every day, publishing is finding new ways to connect books to readers, but few traditional publishers give as much control to their audience as Osprey Publishing, a U.K.–based military history publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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After creating a pop culture phenomenon with a profane children’s book, Go The F*ck To Sleep, Adam Mansbach is back with Rage is Back. Here, he talks about using the momentum of success while writing a brand new chapter. How do you follow up a giant fucking phenomenon? If you’re Adam... Continue reading at Fast Company
[ Fast Company | 2013-02-01 00:00:00 UTC ]
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The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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As the world is being set up to facilitate frictionless commercial transactions between diverse cultures, is literary fiction losing its role? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-22 00:00:00 UTC ]
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George Lossius forecasts a year of significant change for academic publishing, including more consolidation, improved digital textbooks and the rise of mobile. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
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Non-executive chairman of Blackwell's, Trevor Goul-Wheeker, has joined sports publishing firm... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Publishing is at a watershed moment, says George Lossius, CEO at Publishing Technology, forecasting a future with more consolidation and exploration. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-10 00:00:00 UTC ]
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Libraries in York could be run by community or social enterprise, after the city's council... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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Publishing and education company Pearson PLC agreed to invest $89.5 million for a 5 percent stake in Barnes & Noble Inc.'s digital-business unit, Nook Media LLC. Continue reading at AllThingsD
[ AllThingsD | 2012-12-29 00:00:00 UTC ]
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Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget
[ Engadget | 2012-12-29 00:00:00 UTC ]
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News Corporation said its publishing wing, which is set to be split off as a separate business, incurred losses of $2.1bn in the last financial year. Continue reading at BBC News
[ BBC News | 2012-12-21 00:00:00 UTC ]
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Random House US employees will all be receiving a $5,000 bonus this year due to the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
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Employees at book publisher Random House are getting a little something extra in their fishnet Christmas stockings this year, a $5,000 bonus. The bonus, which will be the same for top editors as their secretaries, follows a particularly good year for the publishing house in... Continue reading at ABC News
[ ABC News | 2012-12-07 00:00:00 UTC ]
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Hopes that the US will follow where the UK leads in terms of Open Access for publicly... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
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CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
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In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads. On Thursday afternoon (Nov. 8) the company began informing employees that it would... Continue reading at AdWeek
[ AdWeek | 2012-11-09 00:00:00 UTC ]
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The Believer has published an interview with author Maurice Sendak, in which Sendak doesn't hold back his thoughts on the publishing business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
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