When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I asked him if he lost followers. In true Guy style, he admitted that yes, he had lost followers--but not nearly as many as he gained. Incidentally, in the time I wrote this post, Guy Kawasaki tweeted five times and gained 41 new followers, debunking the theory that too many tweets is bad for your presence.While Guy's follow/loss philosophy make sense, for most people it's unsettling to see our numbers on social media sites take a hit, even temporarily. However, we rarely talk about what actions will hurt your friend and follower count in the social space. With that in mind, here are five ways to drop your network numbers in a flash.1. The self-congratulatory retweet. While a little self-promotion is good for personal branding, you can take things a step too far. I'll be the first person to admit that every now and again I'll retweet a compliment from a follower, immediately realizing that I forgot to retweet with comment or a "thanks." Yes, this itsy bitsy RT with comment feature is your friend. If someone tweets about something you do or why they think you're great, make sure that you thank them in a retweet with comment, but avoid retweeting without any humbling context or word... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-01 00:00:00 UTC ]
Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
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La Martinière is to restructure, shed 19 jobs and cut production of its illustrated and... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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#la martinire
Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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#content marketing
Hannah Sheppard, creative director at IPR License, reminds self-publishers that getting the basics right are key when pursuing international rights deals. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-08 00:00:00 UTC ]
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Steph Cha's debut novel begins as an homage to the famous gumshoe and Raymond Chandler before ending up exploring vastly different mean streets of L.A. Raymond Chandler is among the undisputed masters of crime fiction, especially for stories set on the mean Southern California streets. His... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-05 00:00:00 UTC ]
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#michael connelly
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#female characters
Firehouse World—an event that offers training, equipment and education for the fire service—was acquired by Cygnus Business Media about 11 years ago and following a tough market in 2007, which saw the down economy hit the public safety market particularly hard, the company has been reinvesting... Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-05 00:00:00 UTC ]
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#tough market
Random House has recently updated its BookScout app that allow it to sync up with Facebook’s improved timeline and About page. Can it capitalize on Goodreads/Amazon discontent? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
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Sure, the age of browsing for books and checking them out may be coming slowly to a close, but the idea of a library can adapt rather than fade away. These five locations are doing just that. When I took a high school class in "library science," the primary innovation I learned about was the... Continue reading at Fast Company
[ Fast Company | 2013-04-01 00:00:00 UTC ]
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#coming slowly
Julieta Lionetti questions why Planeta was ever seduced by the tens of millions of Spanish-speaking Americans and if the Guadalajara Book Fair is following in its footsteps. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-29 00:00:00 UTC ]
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Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon... Continue reading at AdWeek
[ AdWeek | 2013-03-29 00:00:00 UTC ]
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Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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#bumper week
Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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#bumper week
A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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Twitter is being used as a "commissioning channel", Random House digital publisher Dan... Continue reading at The Bookseller
[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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Google will launch an $81 million (€60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
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#content online
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For most b-to-b publishers, print has receded into a broader array of information services and marketing initiatives for brand partners, including events, digital and data. This is not news, but grappling with how this media mix impacts strategic focus going forward is still new. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#including events
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns
Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget
[ Engadget | 2013-02-25 00:00:00 UTC ]
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#book chain
#leonard riggio
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Arianna's right hand is out at The Huffington Post. Huffington announced today via company memo that Tim O'Brien, executive editor of the online publisher, will be leaving the site to work on the second of his five-part book deal. Per the memo, Huffington noted, "In the next few days, Tim's... Continue reading at AdWeek
[ AdWeek | 2013-02-20 00:00:00 UTC ]
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#gain traction
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#nonelection year
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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#big fish