How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes

When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I asked him if he lost followers. In true Guy style, he admitted that yes, he had lost followers--but not nearly as many as he gained. Incidentally, in the time I wrote this post, Guy Kawasaki tweeted five times and gained 41 new followers, debunking the theory that too many tweets is bad for your presence.While Guy's follow/loss philosophy make sense, for most people it's unsettling to see our numbers on social media sites take a hit, even temporarily. However, we rarely talk about what actions will hurt your friend and follower count in the social space. With that in mind, here are five ways to drop your network numbers in a flash.1.  The self-congratulatory retweet.  While a little self-promotion is good for personal branding, you can take things a step too far. I'll be the first person to admit that every now and again I'll retweet a compliment from a follower, immediately realizing that I forgot to retweet with comment or a "thanks." Yes, this itsy bitsy RT with comment feature is your friend. If someone tweets about something you do or why they think you're great, make sure that you thank them in a retweet with comment, but avoid retweeting without any humbling context or word... Continue reading at 'Fast Company'

[ Fast Company | 2012-03-01 00:00:00 UTC ]

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The Growth of a Regional Magazine Company: Open Sky Media

After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
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Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print media #bad news #marketing spend #increased competition


Bluemoose 'Christian Grey' title abandoned following legal warning

Bluemoose Books publisher Kevin Duffy has decided to abandon plans to publish The Secret Life of... Continue reading at The Bookseller

[ The Bookseller | 2012-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #secret life #abandon plans #legal warning #christian grey


Twitter founders create Branch and Medium to keep the conversations, collections flowing

If you've ever been so embroiled in a chat or sharing splurge that you've been told to "take it off of Twitter," you now can -- sort of. Twitter co-creators Biz Stone and Ev Williams have launched Branch and Medium, two companion services that (naturally) use a Twitter sign-in but narrow the... Continue reading at Engadget

[ Engadget | 2012-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #collaborative efforts #static collection


Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company

[ Fast Company | 2012-08-15 00:00:00 UTC ]
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Doncaster campaigners lose ruling on closures

Campaigners in Doncaster have lost their fight to re-open two libraries after a judge's... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Borders online store to lose its name

The Borders name will soon be retired as the Pearson Group looks to rebrand the remaining online... Continue reading at The Bookseller

[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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Media Decoder Blog: Tina Brown on 'Scaremongering' and Newsweek

The editor of Newsweek Daily Beast wrote to reassure staff members after comments by Barry Diller about the future of a print version of the magazine. Continue reading at The New York Times

[ The New York Times | 2012-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print version #tina brown


Dwell’s Multi-Pronged Media Strategy

As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
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Media Decoder Blog: Penguin Acquires Self-Publishing Company

The publisher has bought a Bloomington, Ind.-based company called Author Solutions, which so far has attracted 150,000 authors releasing their own books. Continue reading at The New York Times

[ The New York Times | 2012-07-19 00:00:00 UTC ]
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Media Decoder Blog: Survey Shows Growing Strength of E-Books

The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times

[ The New York Times | 2012-07-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook sales #net revenue #annual survey #adult fiction #ebook format


Media Decoder Blog: Blind Chinese Rights Activist Is Writing a Memoir

Chen Guangcheng, whose nighttime escape and conflict with the Chinese government led to a diplomatic crisis for the United States last spring, is writing a memoir to be published next year. Continue reading at The New York Times

[ The New York Times | 2012-07-18 00:00:00 UTC ]
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Neil Gaiman signs a 5-book deal for the kids

Award-winning writer Neil Gaiman has signed a new 5-book deal with HarperCollins, it was announced Wednesday. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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Media Decoder Blog: Spin Magazine Is Sold to Buzzmedia, With Plans to Expand Online Reach

The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times

[ The New York Times | 2012-07-10 00:00:00 UTC ]
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Flipboard Rival: New York Times Deal is Good News for the Media Industry

Publishing giants The New York Times and The Wall Street Journal firmed up exclusive deals with Flipboard and Pulse earlier in the week for exclusive content to go out to these third-party mobile apps, but as one Flipboard rival explains, this news c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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Media Decoder Blog: Even if News Corp. Divides, the Murdochs' Control Is Undiluted

Critics of the company's dual-class share structure, which gives the Murdoch family 40 percent voting control, registered their concerns that nothing would change if the company split into entertainment and publishing businesses. Continue reading at The New York Times

[ The New York Times | 2012-06-29 00:00:00 UTC ]
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Media Decoder Blog: News Corporation Announces Split

Rupert Murdoch, the chairman and chief executive, confirmed Thursday that the company was spinning off its publishing division. He defended his newspaper assets, vowing to "unleash their real potential.'' Continue reading at The New York Times

[ The New York Times | 2012-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #newspaper assets #publishing division #rupert murdoch


Media giant News Corp. considering breakup

News Corp. is considering a breakup that would put its 20th Century Fox film studio, Fox broadcast network and Fox News Channel in one company and its newspapers and book publishing assets in another.News Corp. is contemplating what once was unthinkable — splitting its entertainment and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-27 00:00:00 UTC ]
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Australian Billionaire Threatens to Dump Fairfax Media Stake

HONG KONG — The Australian mining billionaire Georgina Rinehart has threatened to sell her recently acquired 19 percent stake in Fairfax Media, sending shares in the Australian publisher tumbling on Tuesday. The announcement is the latest ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-26 00:00:00 UTC ]
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Media Decoder Blog: From Penguin, a Plan to Make Its E-Books Available in New York City Libraries

The publisher, in conjunction with city libraries and 3M, will make its books available in e-format, though they will not be available immediately after release. Continue reading at The New York Times

[ The New York Times | 2012-06-21 00:00:00 UTC ]
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