How The Hill is using Snapchat to cover the presidential race

The Hill, a hardcore politics news publisher, might not seem like a natural fit for Snapchat. But the site's director of emerging media, Taylor Lorenz, sees potential far beyond the brand-building it's doing now, and it's relying on a mixture of content partnerships and approachable tone to build its brand with much younger readers. The post How The Hill is using Snapchat to cover the presidential race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with: #presidential race #natural fit #emerging media #taylor lorenz #sees potential #content partnerships #younger readers

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TV Fears 'Race to the Bottom' With Real-Time Bidding

Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age

[ Advertising Age | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real-time bidding #programmatic buying #digital publishers #interpublic group


Ibrahimović shortlisted for William Hill

The shortlist for the William Hill Sports Book of the Year Award has been announced, with Zlatan... Continue reading at The Bookseller

[ The Bookseller | 2013-10-28 00:00:00 UTC ]
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Coe longlisted for William Hill

Lord Sebastian Coe has been longlisted for the £25,000 William Hill Sports Book of the Year... Continue reading at The Bookseller

[ The Bookseller | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william hill


Alcatel unveils 6-inch One Touch Hero smartphone with E Ink and LED cover options

Alcatel's pen-toting One Touch Scribe HD now has a larger counterpart: meet the One Touch Hero. The new Android 4.2 smartphone upgrades to a 6-inch 1080p LCD, and gets a raft of optional cover accessories that augment the giant display. An E Ink cover lets owners read books without using the... Continue reading at Engadget

[ Engadget | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #expandable storage


'Harry Potter' new covers will grace trade paperback versions as of Aug. 27

The new 'Harry Potter' covers, by artist and writer Kazu Kibuishi, were created to honor the 15th anniversary of the US publication of 'Harry Potter and the Sorcerer's Stone.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #15th anniversary


New Wimpy Kid cover revealed

Puffin has released the cover and title of the eighth Diary of a Wimpy Kid book by Jeff Kinney... Continue reading at The Bookseller

[ The Bookseller | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eighth diary #jeff kinney


25 Crowdsourced Covers For Literary Classics

Frankenstein’s monster never looked so good. A few months back, we wrote about a project called Recovering the Classics, which planned to crowdsource enticing new covers for 50 literary classics--great books like A Tale of Two Cities, Grimm’s Fairy Tales, Frankenstein, and Pride and... Continue reading at Fast Company

[ Fast Company | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months back #fairy tales #previously thought


Solo cover to sport 'bullet holes'

The cover for the new James Bond novel, Solo, written by William Boyd, will feature a retro-... Continue reading at The Bookseller

[ The Bookseller | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james bond #william boyd


Bridget Jones cover revealed

Jonathan Cape has revealed the cover for Helen Fielding's forthcoming Bridget Jones novel,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan cape #helen fielding


Rolling Stone slammed for Boston bomber cover

Rolling Stone magazine is getting slammed for a cover featuring accused Boston bomber Jahar Tsarnaev.The magazine's cover subjects have drawn their share of controversy over the years, whether it was Charles Manson or Britney Spears. But Mr. Tsarnaev seems to have drawn a far stronger reaction,... Continue reading at Crains New York

[ Crains New York | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deep roots #strong presence #radical islam #front page #dark side


Blippar app animates Pan Mac covers

Two new novels from Pan Macmillan, including Peter James' new thriller Dead Man's Time,... Continue reading at The Bookseller

[ The Bookseller | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan


Small Internet Businesses Head to Hill With Mozilla Topping Agenda

Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on Mozilla to change its plans for blocking third-party advertisers cookies by default in its Firefox browser. As... Continue reading at AdWeek

[ AdWeek | 2013-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bully pulpit #nonprofit organization #third-party cookies #free content


Race crash drama for James

Crime writer Peter James has vowed to go ahead with publicity commitments for his latest novel,... Continue reading at The Bookseller

[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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“Time” Magazine Cover Commemorates One Kind of Gay Marriage Victory

While the fate of gay married couples in America hangs in the balance awaiting a pair of Supreme Court decisions, Time's latest cover insists a bigger decision has already been made. As the Supreme Court hears arguments in landmark marriage-equality cases, many around the country, including... Continue reading at Fast Company

[ Fast Company | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gay marriage #continued support #same-sex couples


Elizabeth Gilbert asks fans to help her choose a new book cover

'Eat, Pray, Love' author Elizabeth Gilbert is using her Facebook page to allow fans to pick the cover of her new novel. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book cover


Cover for Casual Vacancy paperback revealed

Little, Brown will be releasing J K Rowling's The Casual Vacancy in paperback format... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Dan Brown's Inferno covers revealed

The cover jackets for Dan Brown's forthcoming book, Inferno, are revealed by publishers. Continue reading at BBC News

[ BBC News | 2013-02-21 00:00:00 UTC ]
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Harry Potter gets all-new covers for paperback anniversary editions

Kazu Kibuishi, writer and illustrator of the 'Amulet' graphic novel series, created seven new covers for paperback editions of the 'Harry Potter' novels, to be released on the 15th anniversary of the series. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #kazu kibuishi #paperback editions #15th anniversary


Blonde 'Anne of Green Gables'? A new cover displeases loyal readers

A new book cover for the classic novel 'Anne of Green Gables,' showing Anne as a blonde without freckles lounging in a plaid shirt, has Amazon users up in arms. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #green gables #book cover


Orion races to buy McCoy thriller

Orion has bought a thriller written by champion jockey A P McCoy, set in the world of horse... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thriller written