Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are problems of discovery. Plus, it lowers the bar of quality at which the content can be viewed. The post How The Economist is getting more reach for VR content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-21 00:00:00 UTC ]
News tagged with:
#vr content
#brand advertisers
#easy access
A look inside Meredith's latest foray into celebrity-branded magazines. The post Magazine Review: Hungry Girl Leaves Me Starving for More Content and Better Design appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest foray
Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv series
#small businesses
#digital content
#published monday
At the start of the 2018 Consumer Electronics Show week, California-based Quantum Storey Company exhibits the first title in its 'Operation You' series of children's books that come with augmented and virtual reality enhancements. The post ‘Operation You,’ an AR and VR-Enhanced Children’s Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book series
It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook ads
#facebook details
#reach audiences
#ad partners
#cyber monday
In the estimation of LitRes chief Sergey Anuriev, ebooks could double as a factor in Russia's market within two years and audiobooks are showing new strength as well. The prime challenge: piracy. The post One Analyst’s 2018 Look-Ahead: Russian Digital Content Set to Grow appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
More news stories like this |
Ian Bartlett says the ruling that Uber is a transport company not a digital service could also change the way we view other digital giants; and Derek Wyatt suggests a post-Brexit Britain could create a Global Digital Foundation to address these issuesUber is officially a transport company and... Continue reading at The Guardian
[ The Guardian | 2017-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british council
#soft power
#foreign policy
Publishing experts spoke about standing out in a crowded marketplace at the third annual Global Kids Connect conference, held in New York City on December 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#crowded marketplace
Bookwire expands its ebook distribution business in Spain. And a new survey finds that American libraries see rising demand for non-English language content. The post Industry Notes: Bookwire Partners With HarperCollins Ibérica; US Libraries Seek Non-English Content appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookwire expands
#survey finds
Cambridge University Press is launching a content-sharing pilot on its Cambridge Core platform, which will allow users and authors to share read-only versions of journal articles via a link. Continue reading at The Bookseller
[ The Bookseller | 2017-12-09 00:00:00 UTC ]
More news stories like this |
Cambridge University Press launches a selection of journals in its Core content sharing program, which offers subscribers read-only links. The post Cambridge University Press Content Sharing Platform in Pilot Launch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pilot launch
Educational publishers should be focusing on technology that can actively help improve teaching and learning, Hodder Education m.d Liz Tribe has told The Bookseller's FutureBook conference. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational publishers
#hodder education
#toldthe bookseller
#futurebook conference
Publishers can't afford to be complacent if they are to help authors get more of their books into the hands of readers, agreed a panel of industry voices on how to navigate a "distracted world". Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
More news stories like this |
There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge opportunity
#content marketing
#publishing industry
#make money
Publishers are revisiting paid content models, but will they have better luck making it work this time? The post Paid Content: The Old New Thing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paid content
The Minnesota city that employed a police officer who fatally shot black motorist Philando Castile during a traffic stop last year has reached a settlement with Castile's girlfriend and her daughter, who were in the car with him when he was killed. The St. Anthony City Council voted Tuesday night... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#police officer
#traffic stop
On the 10th anniversary of Kindle, VP of Kindle content David Naggar looks back on the development and impact of Amazon's ebook ecosystem on book publishing. The post With Amazon Kindle Now Turning 10, David Naggar Says Content Is Prime appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon kindle
#david naggar
#10th anniversary
#book publishing
You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients,... Continue reading at AdWeek
[ AdWeek | 2017-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reality check
In the two and a half years since its launch, UCL Press has made considerable strides. Benedicte Page reports. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ucl press
#half years
No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video publishers
#leaving facebook
What a to-do there has been about this year's Man Booker Prize. First, it was the shortcomings of the longlist, which, according to Britain's Telegraph, had "overlooked some of the year's most exciting releases". Then, of course, it was all about the shortlist, which had too many Americans on... Continue reading at Stuff
[ Stuff | 2017-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sebastian barry
#paul auster