A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign this spring to drive donations and volunteer sign-ups. Ad Council—which partners with U.S. creative agencies, media outlets and others to come up with ad campaigns for dozens of social causes—worked with the largest network of food pantries in the U.S. to come up with a campaign that had key performance indicators that would be good proxies for other marketers as well. According to Beth Ellard, evp of media at the Ad Council, the campaign also helped provide insight into what works and doesn't work for a cross-device campaign. "One of the things we were very interested in understanding here is how the target audience is using devices, because they really mirror what is happening with consumers in terms of going across devices, platforms, channels, etc.," Ellard said. "And the ability to attribute donations and volunteer sign-ups more clearly was a big opportunity here and to be able to understand the individual properties—both Facebook and off Facebook—to better understand how to optimize media partner performances." Here are four things the Ad Council and Facebook learned from the campaign: Attributable donations and volunteer sign-ups increased dramatically As a result... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-20 00:00:00 UTC ]
Storyhouse Publishing will make a donation to charity for every new title it releases in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 14:26:32 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Sales of K-12 materials rose 35.2% in September and were up 32.7% for the first nine months of the year, offsetting declines in several other publishing areas, including adult trade. The K-12 segment was the big driver for industry sales through the first nine months of 2021, rising 32.7%.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-22 05:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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UK publishers have donated more than 10,000 books through Book Aid International to the University of Mosul Library since it was destroyed by an ISIS attack. Continue reading at The Bookseller
[ The Bookseller | 2021-10-31 21:55:16 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Britney Spears’s younger sister has had her offer to give proceeds from her forthcoming book to the non-profit organisation This Is My Brave turned downJamie Lynn Spears’s offer to donate some of the proceeds from her forthcoming memoir to a mental health organisation has been declined after a... Continue reading at The Guardian
[ The Guardian | 2021-10-20 11:37:23 UTC ]
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Reimagining Bookstores, a two-day online gathering of booksellers and publishing industry professionals, came to a close on October 19 with a clear mandate to continue building a movement to develop strategies that will lead to a more diverse, sustainable, and equitable bookselling trade in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Roy of the Rovers publisher Rebellion and the National Literacy Trust have teamed up to give away 5,000 copies of Roy of the Rovers: Foul Play and run an online football quiz for 15,000 children. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 21:49:34 UTC ]
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The National Centre for Writing (NCW) and British Council has announced they will award more than £50,000 to collaborative projects from UK and international literature organisations and practitioners. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 00:28:03 UTC ]
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We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget
[ Engadget | 2021-10-06 11:15:08 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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John Murray Press m.d. Nick Davies and Bradford Literature Festival c.e.o. Syima Aslam have been appointed to the Creative UK Council. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 05:25:59 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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PRH imprint Vermilion has scooped a “landmark” new full-color book from five-time number one New York Times bestselling author Dr Brené Brown. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 08:05:36 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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