A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign this spring to drive donations and volunteer sign-ups. Ad Council—which partners with U.S. creative agencies, media outlets and others to come up with ad campaigns for dozens of social causes—worked with the largest network of food pantries in the U.S. to come up with a campaign that had key performance indicators that would be good proxies for other marketers as well. According to Beth Ellard, evp of media at the Ad Council, the campaign also helped provide insight into what works and doesn't work for a cross-device campaign. "One of the things we were very interested in understanding here is how the target audience is using devices, because they really mirror what is happening with consumers in terms of going across devices, platforms, channels, etc.," Ellard said. "And the ability to attribute donations and volunteer sign-ups more clearly was a big opportunity here and to be able to understand the individual properties—both Facebook and off Facebook—to better understand how to optimize media partner performances." Here are four things the Ad Council and Facebook learned from the campaign: Attributable donations and volunteer sign-ups increased dramatically As a result... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-20 00:00:00 UTC ]
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company
[ Fast Company | 2022-05-10 09:00:23 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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I decided to become a volunteer at my local anarchistic bookstore during the pandemic. This is what it's like. Continue reading at Book Riot
[ Book Riot | 2022-04-08 10:35:00 UTC ]
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The rights and royalties management company aims to help publishers keep up with the changing industry through innovative solutions and technology offerings (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-28 04:00:00 UTC ]
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Over the weekend, Riot Games announced it would respond to calls from its community to provide aid during the ongoing crisis in Ukraine. Until March 12th, the studio will donate all proceeds from the sale of Valorant, Legends of Runterra, Teamfight Tactics and Wild Rift battle passes, as well as... Continue reading at Engadget
[ Engadget | 2022-03-07 20:44:10 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Rebuilt by the UN Development Fund, the new University of Mosul central library has an inventory provided in part by Book Aid International. The post In Iraq, Mosul’s Library Reopens with Book Aid International Donations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-23 17:33:55 UTC ]
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After previous seminars showcased work from Scotland and Wales, this year the focus is on writing from Northern Ireland. Chaired by novelist and non-fiction writer Glenn Patterson, director at the Seamus Heaney Centre at Queen’s University Belfast – a familiar and popular name for British... Continue reading at British Council global
[ British Council global | 2022-02-16 12:14:57 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Arts Council England (ACE) has partnered with groups across the country to launch the Green Libraries programme to help libraries address their environmental impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-27 00:42:39 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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UK publishers and the book trade donated more than one million books to readers in 24 countries last year, according to charity Book Aid International. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 21:12:55 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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The Margate Bookshop has collected almost £3,000 to buy books for local schoolchildren with plans to run the fundraiser as an ongoing scheme alongside other independent bookstores, potentially as part of a charity. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 07:48:13 UTC ]
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Online children’s retailer Books2Door has donated more than 1,000 books to child refugees from Afghanistan who have recently arrived in Leicester. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 22:39:43 UTC ]
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Literary magazines depend on volunteer readers to sort through the hundreds of submissions they get. Here's how you can become one! Continue reading at Book Riot
[ Book Riot | 2021-12-01 11:32:00 UTC ]
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