Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven. A camera hangs above Zhou's workspace to film each step of the cooking process, creating a video that, after editing cuts, employs a minute's worth of fast-paced, simple shots of his hands. He's carefully going through the recipe steps to help people recreate the dish at home. No, this isn't the test kitchen of Bon Appétit, Food & Wine or any other high-end foodie title. This is the New York office of BuzzFeed—the viral digital publisher founded 10 years ago by new-media whiz Jonah Peretti, credited with creating the internet's most addictive content. Data inform Zhou's programming choices. As an example, recipes that swap vegetables for starches—like the aforementioned fried cauliflower instead of fried rice—have soared in views in recent months, which explains today's shoot. And the video includes four variations on the dish, with chicken, pork, beef and vegetarian versions. The diverse offerings are meant to encourage people to share the clip with their friends and family. "Every single video that comes out, I look at it, I analyze it, and over time, I'm able to get a sense of what numbers I'm looking for or what number signals a... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 01/09/2011 - 08:54 Bloomsbury has acquired independent food list Absolute Press, set up by publisher Jon Croft in 1979. Absolute Press specialises in high-end cookery titles, publishing Keith Floyd's first title in 1981. Its titles include... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 22/08/2011 - 11:52 Top That is turning to celebrities to help launch its newest brand, The Froobles, with Johnny Vaughan, Denise van Outen, Edith Bowman and Reggie Yates providing the voice-overs for its Froobles apps. The Froobles are a range... Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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A clip from 17 years ago, where a newspaper publisher predicts the rise of Apple's tablet, and the future of newspaper industry. Guess which forecast panned out? Continue reading at AllThingsD
[ AllThingsD | 2011-08-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 12/08/2011 - 08:30 Vintage Publishing will host a paid internship, with The Bodley Head editor Kay Peddle donating her £1,000 prize money from this year's Kim Scott Walwyn Prize to help fund the four-week one-off internship. Random House... Continue reading at The Bookseller
[ The Bookseller | 2011-08-12 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 10/08/2011 - 10:44 Juliet Annan at Fig Tree has won a "hotly contested" auction involving seven bidders to buy cookery manual Food DIY by Tim Hayward. Annan acquired world rights to the book, and a second volume, from Tim Bates at Pollinger Ltd... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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HarperPress has signed a book examining the role of the intelligence service during the end of the British Empire. Editorial director Martin Redfern bought UK and Commonwealth (excluding Canada) rights at auction to Empire of Secrets by Calder Walton from Jon Elek at A P Watt. The book will be... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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The ebook seller released an app meeting Apple's new policies but also announced plans to build an HTML5 e-reading app that will work in the iOS browser that it'll control itself, with no requirement that it follow Apple's rules. Continue reading at PC World
[ PC World | 2011-07-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/07/2011 - 16:02 Quadrille has acquired a fourth book in its New Voices in Food series, written by food blogger Niamh Shields. Editorial director Anne Furniss bought world rights to Comfort and Spice through agent Clare Hulton. The book... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 14/06/2011 - 08:34 Headline non-fiction publisher Carly Cook is to join Simon & Schuster as deputy editorial director of non-fiction, reporting to editorial director Mike Jones. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 14/06/2011 - 08:55 Tesco has revealed overall UK non-food growth is "still negative" in its first quarter results this morning (14th June). The supermarket chain has seen its like-for-like sales excluding petrol increase by 1% in the UK in the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptionsmaking one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 02/06/2011 - 08:54 Orion has acquired The Pure Package: The Diet for Food Lovers by food and health entrepreneur Jennifer Irvine. Orion non-fiction editorial director Amanda Harris bought world rights to the title from agent Clare Hulton,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD
[ AllThingsD | 2011-05-31 00:00:00 UTC ]
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Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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E&P Exclusive: Small publishers don't need deep pockets to build mobile apps for their newspapers. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-12 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 09:31 Publishers should not overspend in the fight against piracy, and should use their authors to present a "human face" in the battle for hearts and minds, a panel discussion at the World e-Reading Congress declared. The industry... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Publication Date: Mon, 09/05/2011 - 13:07 Quadrille has scored four nominations for this year's Guild of Food Writers awards. Titles from Stevie Parle, Josceline Dimbleby, Mark Hix and Mark Diacono were shortlisted, with the latter's A Taste of the Unexpected squaring up against two Jacqui... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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