Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven. A camera hangs above Zhou's workspace to film each step of the cooking process, creating a video that, after editing cuts, employs a minute's worth of fast-paced, simple shots of his hands. He's carefully going through the recipe steps to help people recreate the dish at home. No, this isn't the test kitchen of Bon Appétit, Food & Wine or any other high-end foodie title. This is the New York office of BuzzFeed—the viral digital publisher founded 10 years ago by new-media whiz Jonah Peretti, credited with creating the internet's most addictive content. Data inform Zhou's programming choices. As an example, recipes that swap vegetables for starches—like the aforementioned fried cauliflower instead of fried rice—have soared in views in recent months, which explains today's shoot. And the video includes four variations on the dish, with chicken, pork, beef and vegetarian versions. The diverse offerings are meant to encourage people to share the clip with their friends and family. "Every single video that comes out, I look at it, I analyze it, and over time, I'm able to get a sense of what numbers I'm looking for or what number signals a... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek
[ AdWeek | 2013-09-16 00:00:00 UTC ]
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J.K. Rowling will write the screenplay for a film adaptation of the Potter book 'Fantastic Beasts and Where to Find Them' and the movie will center on the adventures of textbook author Newt Scamander. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-13 00:00:00 UTC ]
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John Kearns, the winner of the best newcomer award at the Foster's Edinburgh Comedy Awards,... Continue reading at The Bookseller
[ The Bookseller | 2013-09-13 00:00:00 UTC ]
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"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company
[ Fast Company | 2013-09-12 00:00:00 UTC ]
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InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Superstar chef Jamie Oliver's new cookbook, Save with Jamie (Michael Joseph), was comfortably... Continue reading at The Bookseller
[ The Bookseller | 2013-09-10 00:00:00 UTC ]
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Nearly everyone who's purchased one the 10 million-plus Roombas sold around the world has inevitably asked the same question: whatever happened to Rosie? For all its charms, iRobot's hockey puck-like floor cleaner will never compare to the Jetsons' sass-talking maid. We're living in an age of... Continue reading at Engadget
[ Engadget | 2013-09-07 00:00:00 UTC ]
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Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small... Continue reading at AdWeek
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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With the rapid increase in self-published books around the world, major publishing houses are having to find new ways to maintain their market share. Continue reading at BBC World
[ BBC World | 2013-08-23 00:00:00 UTC ]
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Edinburgh's international book festival is getting Stripped and ready with a strand devoted to comic books. Continue reading at BBC World
[ BBC World | 2013-08-23 00:00:00 UTC ]
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With many more authors appealing direct to the public by releasing their novels themselves over the internet, are any of them able to make money? Continue reading at BBC World
[ BBC World | 2013-08-22 00:00:00 UTC ]
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The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World
[ BBC World | 2013-08-21 00:00:00 UTC ]
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Newspaper publishers everywhere are trying to do more with less, and the battle for local readers is a big part of their struggle, since it is one area where larger players aren’t as competitive and so theoretically there is a lot of opport ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-16 00:00:00 UTC ]
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Ron Burgundy will be the name behind a book titled 'Let Me Off at the Top: My Classy Life and Other Musings.' Ron Burgundy is Will Ferrell's alter ego in the 2004 film 'Anchorman: The Legend of Ron Burgundy.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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The Reading Agency has partnered with publisher Barrington Stoke to create initiatives that will... Continue reading at The Bookseller
[ The Bookseller | 2013-08-09 00:00:00 UTC ]
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Coming off of a record 2012, when sales rose 125% to just under $3 million, Pegasus Books publisher Claiborne Hancock hopes to keep the momentum going in 2013 with new hires, more titles, and more ebook sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
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The Calgary bookstore Pages on Kensington is helping customers replace books they lost, while publishers have offered discounts to the store. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-02 00:00:00 UTC ]
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It’s been around since 1997, but Microsoft’s Compiled HTML Help (CHM) format is still often used for application help files, ebooks and more. If you’re working on a PC then that’s no problem -- the files are easy to read -- but if you need to browse them on other platforms, then you might like... Continue reading at Betanews
[ Betanews | 2013-07-31 00:00:00 UTC ]
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Author Ben Wilson talks to the BBC's Nick Higham about his book charting the British Navy's history Continue reading at BBC News
[ BBC News | 2013-07-31 00:00:00 UTC ]
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